Redecard SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 818

SWOT Analysis of Redecard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Itau Unibanco


Payment systems


Banking & Financial Services

Tagline/ Slogan



One of the leading company in financial services sector in Brazil

Redecard STP


Retail and corporate consumers

Target Group

Middle to upper income customers


Specialised quality financial services in payment systems to the people in Brazil

Redecard SWOT Analysis


1. It is the second largest in payment systems sector in Brazil
2. The firm’s net income is exhibiting an increasing trend even in this tough economic scenario
3. Company always recorded strong cash generation and high dividend payments

4. Close to 1500 employees in the organization

5. The company is one of the largest in the industry in Brazil


1. Decline in the use of credit cards is affecting the customer base
2. Debit card payment and prepayment segment still holds a very less portion of firm’s revenue pie


1. Card transactions is increasing y-o-y in Latin America’s largest economy
2. Itau Unibanco, one of the most profitable bank in Brazil acquired Redecard. This ensured the company financial security and increased customer base


1. Global crisis is having a significant impact on this sector in the Brazilian market
2. Volatile economic conditions and tighter regulations in this sector

Redecard Competition


1. Citigroup
3. Fininvest

4. Cielo

The brandguide table above concludes the Redecard SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Redecard. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: