Redecard SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 767

SWOT Analysis of Redecard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Itau Unibanco


Payment systems


Consumer Financial Services

Tagline/ Slogan



One of the leading company in financial services sector in Brazil



Retail and corporate consumers

Target Group

Middle to upper income customers


Specialised quality financial services in payment systems to the people in Brazil

SWOT Analysis


1. It is the second largest in payment systems sector in Brazil
2. The firm’s net income is exhibiting an increasing trend even in this tough economic scenario
3. Company always recorded strong cash generation and high dividend payments

4. Close to 1500 employees in the organization

5. The company is one of the largest in the industry in Brazil


1. Decline in the use of credit cards is affecting the customer base
2. Debit card payment and prepayment segment still holds a very less portion of firm’s revenue pie


1. Card transactions is increasing y-o-y in Latin America’s largest economy
2. Itau Unibanco, one of the most profitable bank in Brazil acquired Redecard. This ensured the company financial security and increased customer base


1. Global crisis is having a significant impact on this sector in the Brazilian market
2. Volatile economic conditions and tighter regulations in this sector



1. Citigroup
3. Fininvest

4. Cielo

The table above concludes the Redecard SWOT analysis along with its marketing and brand parameters.


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