Bharti AXA Life Insurance SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Bharti AXA Life Insurance SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bharti AXA Life Insurance, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Bharti AXA Life Insurance is one of the leading brands in the banking & financial services sector. The article below lists the Bharti AXA Life Insurance SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Bharti AXA Life Insurance

For Bharti AXA Life Insurance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bharti AXA Life Insurance Strengths

The strengths of Bharti AXA Life Insurance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Bharti AXA Life Insurance :

1. Integrated approach to seek innovative solutions
2.  Policies for various age and economic groups
3.  International expertise of AXA group

4. Strong Marketing Campaign
5. The joint venture has a 74% stake from Bharti and 26% stake from AXA Asia Pacific Holdings Ltd
6. Bharti enterprise serves over 110 million customers

Bharti AXA Life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bharti AXA Life Insurance SWOT Analysis:

1.  Less penetration in rural India

2.  Small agent base
3. Insurance companies have a poor image when it comes to payment of dues

Bharti AXA Life Insurance Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bharti AXA Life Insurance SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking

Bharti AXA Life Insurance Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bharti AXA Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Bharti AXA Life Insurance Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bharti AXA Life Insurance:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

Hence this concludes the Bharti AXA Life Insurance SWOT analysis.

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About Bharti AXA Life Insurance

Bharti AXA Life Insurance Overview
Parent Company

Bharti Enterprise and AXA Asia Pacific Holdings


Insurance and finance


Banking & Financial Services

Tagline/ Slogan

Jeevan Suraksha ka Naya Nazariya; Be Life Confident


Bharti is an established brand in India along with AXA’s global presence

Bharti AXA Life Insurance STP

Personal and Institutional Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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