Bharti AXA Life Insurance SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bharti AXA Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In Bharti AXA Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bharti AXA Life Insurance to benchmark its business & performance as compared to the competitors. Bharti AXA Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the Bharti AXA Life Insurance SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bharti AXA Life Insurance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bharti AXA Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bharti AXA Life Insurance Brand Analysis
Parent Company

Bharti Enterprise and AXA Asia Pacific Holdings


Insurance and finance


Banking & Financial Services

Tagline/ Slogan

Jeevan Suraksha ka Naya Nazariya; Be Life Confident


Bharti is an established brand in India along with AXA’s global presence

Bharti AXA Life Insurance STP

Personal and Institutional Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

SWOT Analysis of Bharti AXA Life Insurance
Bharti AXA Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of Bharti AXA Life Insurance:

1. Integrated approach to seek innovative solutions
2.  Policies for various age and economic groups
3.  International expertise of AXA group

4. Strong Marketing Campaign
5. The joint venture has a 74% stake from Bharti and 26% stake from AXA Asia Pacific Holdings Ltd
6. Bharti enterprise serves over 110 million customers

Bharti AXA Life Insurance Weaknesses

Here are the weaknesses in the Bharti AXA Life Insurance SWOT Analysis:

1.  Less penetration in rural India

2.  Small agent base
3. Insurance companies have a poor image when it comes to payment of dues

Bharti AXA Life Insurance Opportunities

Following are the Opportunities in Bharti AXA Life Insurance SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking

Bharti AXA Life Insurance Threats

The threats in the SWOT Analysis of Bharti AXA Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Bharti AXA Life Insurance Competition
Bharti AXA Life Insurance Competitors

Below are the top 3 competitors of Bharti AXA Life Insurance:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bharti AXA Life Insurance. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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