Bharti AXA Life Insurance SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bharti AXA Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In Bharti AXA Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bharti AXA Life Insurance to benchmark its business & performance as compared to the competitors. Bharti AXA Life Insurance is one of the leading brands in the banking & financial services sector.

The article below lists the Bharti AXA Life Insurance SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bharti AXA Life Insurance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Bharti AXA Life Insurance

Bharti AXA Life Insurance Overview
Parent Company

Bharti Enterprise and AXA Asia Pacific Holdings

Category

Insurance and finance

Sector

Banking & Financial Services

Tagline/ Slogan

Jeevan Suraksha ka Naya Nazariya; Be Life Confident

USP

Bharti is an established brand in India along with AXA’s global presence

Bharti AXA Life Insurance STP
Segmentation

Personal and Institutional Insurance

Target Market

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

SWOT Analysis of Bharti AXA Life Insurance

For Bharti AXA Life Insurance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Bharti AXA Life Insurance SWOT Analysis:

Bharti AXA Life Insurance Strengths

The strengths of Bharti AXA Life Insurance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bharti AXA Life Insurance :

1. Integrated approach to seek innovative solutions
2.  Policies for various age and economic groups
3.  International expertise of AXA group

4. Strong Marketing Campaign
5. The joint venture has a 74% stake from Bharti and 26% stake from AXA Asia Pacific Holdings Ltd
6. Bharti enterprise serves over 110 million customers

Bharti AXA Life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bharti AXA Life Insurance SWOT Analysis:

1.  Less penetration in rural India

2.  Small agent base
3. Insurance companies have a poor image when it comes to payment of dues


Bharti AXA Life Insurance Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bharti AXA Life Insurance SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking


Bharti AXA Life Insurance Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bharti AXA Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Bharti AXA Life Insurance Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bharti AXA Life Insurance:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bharti AXA Life Insurance. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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