Bharti AXA Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5414

SWOT Analysis of Bharti AXA Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bharti AXA  Life Insurance

Parent Company

Bharti Enterprise and AXA Asia Pacific Holdings


Insurance and finance


Banking & Financial Services

Tagline/ Slogan

Jeevan Suraksha ka Naya Nazariya; Be Life Confident


Bharti is an established brand in India along with AXA’s global presence

Bharti AXA Life Insurance STP


Personal and Institutional Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

Bharti AXA Life Insurance SWOT Analysis


1. Integrated approach to seek innovative solutions
2.  Policies for various age and economic groups
3.  International expertise of AXA group

4. Strong Marketing Campaign
5. The joint venture has a 74% stake from Bharti and 26% stake from AXA Asia Pacific Holdings Ltd
6. Bharti enterprise serves over 110 million customers


1.  Less penetration in rural India

2.  Small agent base
3. Insurance companies have a poor image when it comes to payment of dues


1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking


1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Bharti AXA Life Insurance Competition


1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

The brandguide table above concludes the Bharti AXA Life Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Bharti AXA Life Insurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: