Bharti AXA Life Insurance SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bharti AXA Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bharti AXA Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bharti AXA Life Insurance to benchmark its business & performance as compared to the competitors and industry. Bharti AXA Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bharti AXA Life Insurance competitors and includes Bharti AXA Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

Bharti AXA Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bharti AXA Life Insurance Brand Analysis
Parent Company

Bharti Enterprise and AXA Asia Pacific Holdings


Insurance and finance


Banking & Financial Services

Tagline/ Slogan

Jeevan Suraksha ka Naya Nazariya; Be Life Confident


Bharti is an established brand in India along with AXA’s global presence

Bharti AXA Life Insurance STP
Bharti AXA Life Insurance Segmentation

Personal and Institutional Insurance

Bharti AXA Life Insurance Target Market

Urban and Rural Investors

Bharti AXA Life Insurance Positioning

Complete Insurance and financial solutions

Bharti AXA Life Insurance SWOT Analysis
Bharti AXA Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of Bharti AXA Life Insurance:

1. Integrated approach to seek innovative solutions
2.  Policies for various age and economic groups
3.  International expertise of AXA group

4. Strong Marketing Campaign
5. The joint venture has a 74% stake from Bharti and 26% stake from AXA Asia Pacific Holdings Ltd
6. Bharti enterprise serves over 110 million customers

Bharti AXA Life Insurance Weaknesses

Here are the weaknesses in the Bharti AXA Life Insurance SWOT Analysis:

1.  Less penetration in rural India

2.  Small agent base
3. Insurance companies have a poor image when it comes to payment of dues

Bharti AXA Life Insurance Opportunities

Following are the Opportunities in Bharti AXA Life Insurance SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking

Bharti AXA Life Insurance Threats

The threats in the SWOT Analysis of Bharti AXA Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Bharti AXA Life Insurance Competition

Below are the top 3 Bharti AXA Life Insurance competitors:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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