Bharti AXA Life Insurance SWOT Analysis, Competitors & USP
SWOT analysis of Bharti AXA Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In Bharti AXA Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bharti AXA Life Insurance to benchmark its business & performance as compared to the competitors. Bharti AXA Life Insurance is one of the leading brands in the banking & financial services sector.
The table below lists the Bharti AXA Life Insurance SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bharti AXA Life Insurance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bharti AXA Life Insurance Brand Analysis | |
|---|---|
| Parent Company |
Bharti Enterprise and AXA Asia Pacific Holdings |
| Category |
Insurance and finance |
| Sector | |
| Tagline/ Slogan |
Jeevan Suraksha ka Naya Nazariya; Be Life Confident |
| USP |
Bharti is an established brand in India along with AXA’s global presence |
| Bharti AXA Life Insurance STP | |
| Segment |
Personal and Institutional Insurance |
| Target Group |
Urban and Rural Investors |
| Positioning |
Complete Insurance and financial solutions |
| SWOT Analysis of Bharti AXA Life Insurance | |
| Bharti AXA Life Insurance Strengths |
Below are the Strengths in the SWOT Analysis of Bharti AXA Life Insurance: 1. Integrated approach to seek innovative solutions 4. Strong Marketing Campaign |
| Bharti AXA Life Insurance Weaknesses |
Here are the weaknesses in the Bharti AXA Life Insurance SWOT Analysis: 1. Less penetration in rural India 2. Small agent base |
| Bharti AXA Life Insurance Opportunities |
Following are the Opportunities in Bharti AXA Life Insurance SWOT Analysis: 1. Growing rural market 3. Cross selling through financial services such as banking |
| Bharti AXA Life Insurance Threats |
The threats in the SWOT Analysis of Bharti AXA Life Insurance are as mentioned: 1. Stringent Economic measures by Government and RBI |
| Bharti AXA Life Insurance Competition | |
| Bharti AXA Life Insurance Competitors |
Below are the top 3 competitors of Bharti AXA Life Insurance: 1. Bajaj Allianz 2. Sahara Life Insurance 3. Reliance Life Insurance |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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