SWOT Analysis of Bharti AXA Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Bharti AXA Life Insurance |
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Parent Company |
Bharti Enterprise and AXA Asia Pacific Holdings |
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Category |
Insurance and finance |
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Sector |
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Tagline/ Slogan |
Jeevan Suraksha ka Naya Nazariya; Be Life Confident |
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USP |
Bharti is an established brand in India along with AXA’s global presence |
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Bharti AXA Life Insurance STP |
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Segment |
Personal and Institutional Insurance |
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Target Group |
Urban and Rural Investors |
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Positioning |
Complete Insurance and financial solutions |
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Bharti AXA Life Insurance SWOT Analysis |
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Strengths |
1. Integrated approach to seek innovative solutions 4. Strong Marketing Campaign |
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Weaknesses |
1. Less penetration in rural India 2. Small agent base |
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Opportunities |
1. Growing rural market 3. Cross selling through financial services such as banking |
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Threats |
1. Stringent Economic measures by Government and RBI |
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Bharti AXA Life Insurance Competition |
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Competitors |
1. Bajaj Allianz 2. Sahara Life Insurance 3. Reliance Life Insurance |
The brandguide table above concludes the Bharti AXA Life Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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