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Bharti AXA Life Insurance SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bharti AXA Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In Bharti AXA Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bharti AXA Life Insurance to benchmark its business & performance as compared to the competitors. Bharti AXA Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the Bharti AXA Life Insurance SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bharti AXA Life Insurance competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bharti AXA Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bharti AXA Life Insurance Brand Analysis
Parent Company	Bharti Enterprise and AXA Asia Pacific Holdings
Category	Insurance and finance
Sector	Banking & Financial Services
Tagline/ Slogan	Jeevan Suraksha ka Naya Nazariya; Be Life Confident
USP	Bharti is an established brand in India along with AXA’s global presence

Bharti AXA Life Insurance STP
Bharti AXA Life Insurance Segmentation	Personal and Institutional Insurance
Bharti AXA Life Insurance Target Market	Urban and Rural Investors
Bharti AXA Life Insurance Positioning	Complete Insurance and financial solutions
SWOT Analysis of Bharti AXA Life Insurance
Bharti AXA Life Insurance Strengths	Below are the Strengths in the SWOT Analysis of Bharti AXA Life Insurance: 1. Integrated approach to seek innovative solutions 2. Policies for various age and economic groups 3. International expertise of AXA group 4. Strong Marketing Campaign 5. The joint venture has a 74% stake from Bharti and 26% stake from AXA Asia Pacific Holdings Ltd 6. Bharti enterprise serves over 110 million customers

Bharti AXA Life Insurance Weaknesses	Here are the weaknesses in the Bharti AXA Life Insurance SWOT Analysis: 1. Less penetration in rural India 2. Small agent base 3. Insurance companies have a poor image when it comes to payment of dues
Bharti AXA Life Insurance Opportunities	Following are the Opportunities in Bharti AXA Life Insurance SWOT Analysis: 1. Growing rural market 2. Earning Urban Youth 3. Cross selling through financial services such as banking
Bharti AXA Life Insurance Threats	The threats in the SWOT Analysis of Bharti AXA Life Insurance are as mentioned: 1. Stringent Economic measures by Government and RBI 2. Entry of new NBFCs in the sector

Bharti AXA Life Insurance Competition
Competitors	Below are the top 3 Bharti AXA Life Insurance competitors: 1. Bajaj Allianz 2. Sahara Life Insurance 3. Reliance Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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