SWOT analysis of Bharti AXA Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bharti AXA Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bharti AXA Life Insurance to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bharti AXA Life Insurance is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bharti AXA Life Insurance competitors and includes Bharti AXA Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bharti AXA Life Insurance Brand Analysis | |
|---|---|
| Parent Company |
Bharti Enterprise and AXA Asia Pacific Holdings |
| Category |
Insurance and finance |
| Sector | |
| Tagline/ Slogan |
Jeevan Suraksha ka Naya Nazariya; Be Life Confident |
| USP |
Bharti is an established brand in India along with AXA’s global presence |
| Bharti AXA Life Insurance STP | |
| Bharti AXA Life Insurance Segmentation |
Personal and Institutional Insurance |
| Bharti AXA Life Insurance Target Market |
Urban and Rural Investors |
| Bharti AXA Life Insurance Positioning |
Complete Insurance and financial solutions |
| Bharti AXA Life Insurance SWOT Analysis | |
| Bharti AXA Life Insurance Strengths |
Below are the Strengths in the SWOT Analysis of Bharti AXA Life Insurance: 1. Integrated approach to seek innovative solutions 4. Strong Marketing Campaign |
| Bharti AXA Life Insurance Weaknesses |
Here are the weaknesses in the Bharti AXA Life Insurance SWOT Analysis: 1. Less penetration in rural India 2. Small agent base |
| Bharti AXA Life Insurance Opportunities |
Following are the Opportunities in Bharti AXA Life Insurance SWOT Analysis: 1. Growing rural market 3. Cross selling through financial services such as banking |
| Bharti AXA Life Insurance Threats |
The threats in the SWOT Analysis of Bharti AXA Life Insurance are as mentioned: 1. Stringent Economic measures by Government and RBI |
| Bharti AXA Life Insurance Competition | |
| Competitors |
Below are the top 3 Bharti AXA Life Insurance competitors: 1. Bajaj Allianz 2. Sahara Life Insurance 3. Reliance Life Insurance |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bharti AXA Life Insurance. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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