Future Generali Life Insurance SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Future Generali Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In Future Generali Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Future Generali Life Insurance to benchmark its business & performance as compared to the competitors. Future Generali Life Insurance is one of the leading brands in the banking & financial services sector.

The article below lists the Future Generali Life Insurance SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Future Generali Life Insurance SWOT Analysis:

SWOT Analysis of Future Generali Life Insurance

For Future Generali Life Insurance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Future Generali Life Insurance Strengths

The strengths of Future Generali Life Insurance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Future Generali Life Insurance :

1. Known for its prudent investment management
2.  Wide range of policies
3.  International expertise and reputation of Generali group

4. Aggressive Marketing
5. Generali group is present in over 68 countries with over 85,000 employees
6. Future group operates over 12 million square feet of retail space in 71 cities and towns and 65 rural locations

Future Generali Life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Future Generali Life Insurance SWOT Analysis:

1.  Small branch base

2.  Low Marketing
3. Insurance companies have a poor image when it comes to payment of dues


Future Generali Life Insurance Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Future Generali Life Insurance SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking

Future Generali Life Insurance Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Future Generali Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector


Future Generali Life Insurance Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Future Generali Life Insurance:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

Hence this concludes the Future Generali Life Insurance SWOT analysis.

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About Future Generali Life Insurance

Future Generali Life Insurance Overview
Parent Company

Future group and Generali group

Category

Insurance and finance

Sector

Banking & Financial Services

Tagline/ Slogan

General Insurance Company of India; Total Insurance Solutions

USP

JV between a retail major in India and a global insurance major

Future Generali Life Insurance STP
Segmentation

Personal and Institutional Insurance

Target Market

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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