Future Generali Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Future Generali Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Future Generali Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Future Generali Life Insurance to benchmark its business & performance as compared to the competitors and industry. As of 2020, Future Generali Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Future Generali Life Insurance competitors and includes Future Generali Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

Future Generali Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Future Generali Life Insurance Brand Analysis
Parent Company

Future group and Generali group
Category

Insurance and finance
Sector

Banking & Financial Services
Tagline/ Slogan

General Insurance Company of India; Total Insurance Solutions
USP

JV between a retail major in India and a global insurance major
Future Generali Life Insurance STP
Future Generali Life Insurance Segmentation

Personal and Institutional Insurance
Future Generali Life Insurance Target Market

Urban and Rural Investors
Future Generali Life Insurance Positioning

Complete Insurance and financial solutions
Future Generali Life Insurance SWOT Analysis
Future Generali Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of Future Generali Life Insurance:

1. Known for its prudent investment management
2.  Wide range of policies
3.  International expertise and reputation of Generali group

4. Aggressive Marketing
5. Generali group is present in over 68 countries with over 85,000 employees
6. Future group operates over 12 million square feet of retail space in 71 cities and towns and 65 rural locations
Future Generali Life Insurance Weaknesses

Here are the weaknesses in the Future Generali Life Insurance SWOT Analysis:

1.  Small branch base

2.  Low Marketing
3. Insurance companies have a poor image when it comes to payment of dues
Future Generali Life Insurance Opportunities

Following are the Opportunities in Future Generali Life Insurance SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking
Future Generali Life Insurance Threats

The threats in the SWOT Analysis of Future Generali Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector
Future Generali Life Insurance Competition
Competitors

Below are the top 3 Future Generali Life Insurance competitors:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Future Generali Life Insurance. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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