Future Generali Life Insurance SWOT Analysis, Competitors & USP

Future group and Generali group

Insurance and finance

Banking & Financial Services

General Insurance Company of India; Total Insurance Solutions

JV between a retail major in India and a global insurance major

Personal and Institutional Insurance

Urban and Rural Investors

Complete Insurance and financial solutions

Below are the Strengths in the SWOT Analysis of Future Generali Life Insurance:

1. Known for its prudent investment management
2.  Wide range of policies
3.  International expertise and reputation of Generali group

4. Aggressive Marketing
5. Generali group is present in over 68 countries with over 85,000 employees
6. Future group operates over 12 million square feet of retail space in 71 cities and towns and 65 rural locations

Here are the weaknesses in the Future Generali Life Insurance SWOT Analysis:

1.  Small branch base

2.  Low Marketing
3. Insurance companies have a poor image when it comes to payment of dues

Following are the Opportunities in Future Generali Life Insurance SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking

The threats in the SWOT Analysis of Future Generali Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Below are the top 3 competitors of Future Generali Life Insurance:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  Reliance  Life Insurance