Star Union Dai-Chi Life Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3455

SWOT Analysis of Star Union Dai-Chi Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star Union Dai-Chi Life Insurance

Parent Company

Bank of India, Union Bank of India and Dai-ichi Mutual life insurance


Insurance and finance


Banking & Financial Services

Tagline/ Slogan

Sunahre Kal Sruksha har pal


Deep rooted network of BOI and Union Bank

Star Union Dai-Chi Life Insurance STP


Personal and Institutional Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

Star Union Dai-Chi Life Insurance SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Star Union Dai-Chi Life Insurance :

1. Strong network across India
2.  Policies for rural and weaker social sectors
3.  International expertise of century old Dai-ichi group

4. More than 48 million strong banking customer base of the two banks
5. Regional Rural Banks sponsored by the two banks provide more than 1400 branches


1. Insurance companies have a poor image when it comes to payment of dues


1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking


1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Star Union Dai-Chi Life Insurance Competition


Below are the 3 main Star Union Dai-Chi Life Insurance competitors :

1.  Bharti AXA

2.  Sahara Life Insurance

3.  Shriram  Life Insurance

The brandguide table above concludes the Star Union Dai-Chi Life Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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