SWOT Analysis of Star Union Dai-Chi Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Star Union Dai-Chi Life Insurance |
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Parent Company |
Bank of India, Union Bank of India and Dai-ichi Mutual life insurance |
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Category |
Insurance and finance |
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Sector |
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Tagline/ Slogan |
Sunahre Kal Sruksha har pal |
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USP |
Deep rooted network of BOI and Union Bank |
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Star Union Dai-Chi Life Insurance STP |
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Segment |
Personal and Institutional Insurance |
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Target Group |
Urban and Rural Investors |
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Positioning |
Complete Insurance and financial solutions |
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Star Union Dai-Chi Life Insurance SWOT Analysis |
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Strengths |
1. Strong network across India 4. More than 48 million strong banking customer base of the two banks |
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Weaknesses |
1. Insurance companies have a poor image when it comes to payment of dues |
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Opportunities |
1. Growing rural market 3. Cross selling through financial services such as banking |
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Threats |
1. Stringent Economic measures by Government and RBI |
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Star Union Dai-Chi Life Insurance Competition |
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Competitors |
1. Bharti AXA 2. Sahara Life Insurance 3. Shriram Life Insurance |
The brandguide table above concludes the Star Union Dai-Chi Life Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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