SWOT analysis of Star Union Dai-Chi Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Star Union Dai-Chi Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Star Union Dai-Chi Life Insurance to benchmark its business & performance as compared to the competitors and industry. Star Union Dai-Chi Life Insurance is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Star Union Dai-Chi Life Insurance competitors and includes Star Union Dai-Chi Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).
| Star Union Dai-Chi Life Insurance Brand Analysis | |
|---|---|
| Parent Company |
Bank of India, Union Bank of India and Dai-ichi Mutual life insurance |
| Category |
Insurance and finance |
| Sector | |
| Tagline/ Slogan |
Sunahre Kal Sruksha har pal |
| USP |
Deep rooted network of BOI and Union Bank |
| Star Union Dai-Chi Life Insurance STP | |
| Star Union Dai-Chi Life Insurance Segmentation |
Personal and Institutional Insurance |
| Star Union Dai-Chi Life Insurance Target Market |
Urban and Rural Investors |
| Star Union Dai-Chi Life Insurance Positioning |
Complete Insurance and financial solutions |
| Star Union Dai-Chi Life Insurance SWOT Analysis | |
| Star Union Dai-Chi Life Insurance Strengths |
Below are the Strengths in the SWOT Analysis of Star Union Dai-Chi Life Insurance: 1. Strong network across India 4. More than 48 million strong banking customer base of the two banks |
| Star Union Dai-Chi Life Insurance Weaknesses |
Here are the weaknesses in the Star Union Dai-Chi Life Insurance SWOT Analysis: 1. Insurance companies have a poor image when it comes to payment of dues |
| Star Union Dai-Chi Life Insurance Opportunities |
Following are the Opportunities in Star Union Dai-Chi Life Insurance SWOT Analysis: 1. Growing rural market 3. Cross selling through financial services such as banking |
| Star Union Dai-Chi Life Insurance Threats |
The threats in the SWOT Analysis of Star Union Dai-Chi Life Insurance are as mentioned: 1. Stringent Economic measures by Government and RBI |
| Star Union Dai-Chi Life Insurance Competition | |
| Competitors |
Below are the top 3 Star Union Dai-Chi Life Insurance competitors: 1. Bharti AXA 2. Sahara Life Insurance 3. Shriram Life Insurance |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Star Union Dai-Chi Life Insurance. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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