Star Union Dai-Chi Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Star Union Dai-Chi Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Star Union Dai-Chi Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Star Union Dai-Chi Life Insurance to benchmark its business & performance as compared to the competitors and industry. Star Union Dai-Chi Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Star Union Dai-Chi Life Insurance competitors and includes Star Union Dai-Chi Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

Star Union Dai-Chi Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Star Union Dai-Chi Life Insurance Brand Analysis
Parent Company

Bank of India, Union Bank of India and Dai-ichi Mutual life insurance

Category

Insurance and finance

Sector

Banking & Financial Services

Tagline/ Slogan

Sunahre Kal Sruksha har pal

USP

Deep rooted network of BOI and Union Bank

Star Union Dai-Chi Life Insurance STP
Star Union Dai-Chi Life Insurance Segmentation

Personal and Institutional Insurance

Star Union Dai-Chi Life Insurance Target Market

Urban and Rural Investors

Star Union Dai-Chi Life Insurance Positioning

Complete Insurance and financial solutions

Star Union Dai-Chi Life Insurance SWOT Analysis
Star Union Dai-Chi Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of Star Union Dai-Chi Life Insurance:

1. Strong network across India
2.  Policies for rural and weaker social sectors
3.  International expertise of century old Dai-ichi group

4. More than 48 million strong banking customer base of the two banks
5. Regional Rural Banks sponsored by the two banks provide more than 1400 branches

Star Union Dai-Chi Life Insurance Weaknesses

Here are the weaknesses in the Star Union Dai-Chi Life Insurance SWOT Analysis:

1. Insurance companies have a poor image when it comes to payment of dues

Star Union Dai-Chi Life Insurance Opportunities

Following are the Opportunities in Star Union Dai-Chi Life Insurance SWOT Analysis:

1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking

Star Union Dai-Chi Life Insurance Threats

The threats in the SWOT Analysis of Star Union Dai-Chi Life Insurance are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector

Star Union Dai-Chi Life Insurance Competition
Competitors

Below are the top 3 Star Union Dai-Chi Life Insurance competitors:

1.  Bharti AXA

2.  Sahara Life Insurance

3.  Shriram  Life Insurance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Star Union Dai-Chi Life Insurance. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin