SWOT analysis of Star Union Dai-Chi Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In Star Union Dai-Chi Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Star Union Dai-Chi Life Insurance to benchmark its business & performance as compared to the competitors. Star Union Dai-Chi Life Insurance is one of the leading brands in the banking & financial services sector.
The article below lists the Star Union Dai-Chi Life Insurance SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Star Union Dai-Chi Life Insurance SWOT Analysis:
In this article:
For Star Union Dai-Chi Life Insurance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Star Union Dai-Chi Life Insurance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Star Union Dai-Chi Life Insurance :
1. Strong network across India
2. Policies for rural and weaker social sectors
3. International expertise of century old Dai-ichi group
4. More than 48 million strong banking customer base of the two banks
5. Regional Rural Banks sponsored by the two banks provide more than 1400 branches
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Star Union Dai-Chi Life Insurance SWOT Analysis:
1. Insurance companies have a poor image when it comes to payment of dues
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Star Union Dai-Chi Life Insurance SWOT Analysis:
1. Growing rural market
2. Earning Urban Youth
3. Cross selling through financial services such as banking
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Star Union Dai-Chi Life Insurance are as mentioned:
1. Stringent Economic measures by Government and RBI
2. Entry of new NBFCs in the sector
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Star Union Dai-Chi Life Insurance:
1. Bharti AXA
2. Sahara Life Insurance
3. Shriram Life Insurance
Hence this concludes the Star Union Dai-Chi Life Insurance SWOT analysis.
Continue reading more about the brand/company.
Star Union Dai-Chi Life Insurance Overview | |
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Parent Company |
Bank of India, Union Bank of India and Dai-ichi Mutual life insurance |
Category |
Insurance and finance |
Sector | |
Tagline/ Slogan |
Sunahre Kal Sruksha har pal |
USP |
Deep rooted network of BOI and Union Bank |
Star Union Dai-Chi Life Insurance STP | |
Segmentation |
Personal and Institutional Insurance |
Target Market |
Urban and Rural Investors |
Positioning |
Complete Insurance and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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