Star Union Dai-Chi Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2937

SWOT Analysis of Star Union Dai-Chi Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Star Union Dai-Chi Life Insurance

Parent Company

Bank of India, Union Bank of India and Dai-ichi Mutual life insurance


Insurance and finance


Banking and Financial Services

Tagline/ Slogan

Sunahre Kal Sruksha har pal


Deep rooted network of BOI and Union Bank



Personal and Institutional Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

SWOT Analysis


1. Strong network across India
2.  Policies for rural and weaker social sectors
3.  International expertise of century old Dai-ichi group

4. More than 48 million strong banking customer base of the two banks
5. Regional Rural Banks sponsored by the two banks provide more than 1400 branches


1. Insurance companies have a poor image when it comes to payment of dues


1. Growing rural market
2.  Earning Urban Youth

3. Cross selling through financial services such as banking


1.  Stringent Economic measures by Government and RBI
2.  Entry of new NBFCs in the sector



1.  Bharti AXA

2.  Sahara Life Insurance

3.  Shriram  Life Insurance

The table above concludes the Star Union Dai-Chi Life Insurance SWOT analysis along with its marketing and brand parameters.


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