Geojit BNP Paribas SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Geojit BNP Paribas analyses the brand by its strengths, weaknesses, opportunities & threats. In Geojit BNP Paribas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Geojit BNP Paribas to benchmark its business & performance as compared to the competitors. Geojit BNP Paribas is one of the leading brands in the banking & financial services sector.

The article below lists the Geojit BNP Paribas SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Geojit BNP Paribas SWOT Analysis:

SWOT Analysis of Geojit BNP Paribas

For Geojit BNP Paribas, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Geojit BNP Paribas Strengths

The strengths of Geojit BNP Paribas looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Geojit BNP Paribas :

1. International expertise of BNP Paribas
2. Multichannel Services to help customers like internet, phone, branch etc
3. Has over 550 offices in over 300 cities across India

4. Works for over 600000 clients
5. Has always been an initiator thereby using the first mover advantage in financial services

Geojit BNP Paribas Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Geojit BNP Paribas SWOT Analysis:

1.  Less penetration in some regions of the country

2.  Low publicity causes lack of awareness amongst investors


Geojit BNP Paribas Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Geojit BNP Paribas SWOT Analysis:

1. Growing rural market through customised and cheaper services
2. Investments by Earning Urban Youth

Geojit BNP Paribas Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Geojit BNP Paribas are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market


Geojit BNP Paribas Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Geojit BNP Paribas:

1.  Sharekhan

2.  IIFL

3.  Indiabulls

Hence this concludes the Geojit BNP Paribas SWOT analysis.

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About Geojit BNP Paribas

Geojit BNP Paribas Overview
Parent Company

BNP Paribas and KSIDC and Mr. Rakesh Jhunjhunwala

Category

Brokerage Houses, Consumer Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

Deliver quality service at competitive rates

USP

Experience in Financial Advisory since 1986

Geojit BNP Paribas STP
Segmentation

Brokerage

Target Market

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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