China Union Pay SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of China Union Pay analyses the brand by its strengths, weaknesses, opportunities & threats. In China Union Pay SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Union Pay to benchmark its business & performance as compared to the competitors. China Union Pay is one of the leading brands in the banking & financial services sector.

The article below lists the China Union Pay SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Union Pay competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About China Union Pay

China Union Pay Overview
Parent Company

People’s Bank of China

Category

Credit Card Company, Consumer Finance

Sector

Banking & Financial Services

Tagline/ Slogan

Welcome to use China UnionPay cards; For travel less complicated

USP

Stronghold in China

China Union Pay STP
Segmentation

Credit card users looking for payment solutions

Target Market

Retail consumers from the urban areas

Positioning

Credit  and financial solutions

SWOT Analysis of China Union Pay

For China Union Pay, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the China Union Pay SWOT Analysis:

China Union Pay Strengths

The strengths of China Union Pay looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of China Union Pay :

1. Major use in Chinese trade transactions
2. Actively involved in social and industrial development
3. Acceptance in over 100 countries

4. Has over 1.2 million ATMs
5. The only interbank network in China excluding Hong Kong and Macau, linking the ATMs of some fourteen major banks and many more smaller banks throughout mainland China.

China Union Pay Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the China Union Pay SWOT Analysis:

1. High exposure to risk and cases of fraud

2. Litigation risks

3. Policy binding of Chinese authorities


China Union Pay Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in China Union Pay SWOT Analysis:

1.  Cashless economies
2.  Digital currency


China Union Pay Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of China Union Pay are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

China Union Pay Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of China Union Pay:

1. VISA
2. Mastercard


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to China Union Pay. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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