China Union Pay SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of China Union Pay analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China Union Pay SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Union Pay to benchmark its business & performance as compared to the competitors and industry. China Union Pay is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Union Pay competitors and includes China Union Pay target market, segmentation, positioning & Unique Selling Proposition (USP).

China Union Pay SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
China Union Pay Brand Analysis
Parent Company

People’s Bank of China


Credit Card Company, Consumer Finance


Banking & Financial Services

Tagline/ Slogan

Welcome to use China UnionPay cards; For travel less complicated


Stronghold in China

China Union Pay STP
China Union Pay Segmentation

Credit card users looking for payment solutions

China Union Pay Target Market

Retail consumers from the urban areas

China Union Pay Positioning

Credit  and financial solutions

China Union Pay SWOT Analysis
China Union Pay Strengths

Below are the Strengths in the SWOT Analysis of China Union Pay:

1. Major use in Chinese trade transactions
2. Actively involved in social and industrial development
3. Acceptance in over 100 countries

4. Has over 1.2 million ATMs
5. The only interbank network in China excluding Hong Kong and Macau, linking the ATMs of some fourteen major banks and many more smaller banks throughout mainland China.

China Union Pay Weaknesses

Here are the weaknesses in the China Union Pay SWOT Analysis:

1. High exposure to risk and cases of fraud

2. Litigation risks

3. Policy binding of Chinese authorities

China Union Pay Opportunities

Following are the Opportunities in China Union Pay SWOT Analysis:

1.  Cashless economies
2.  Digital currency

China Union Pay Threats

The threats in the SWOT Analysis of China Union Pay are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

China Union Pay Competition

Below are the top 2 China Union Pay competitors:

2. Mastercard

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to China Union Pay. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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