China Union Pay SWOT Analysis, USP & Competitors

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SWOT Analysis of China Union Pay with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Union Pay

Parent Company

People’s Bank of China


Credit Card Company, Consumer Finance


Banking and Financial Services

Tagline/ Slogan

Welcome to use China UnionPay cards; For travel less complicated


Stronghold in China



Credit card users looking for payment solutions

Target Group

Retail consumers from the urban areas


Credit  and financial solutions

SWOT Analysis


1. Major use in Chinese trade transactions
2. Actively involved in social and industrial development
3. Acceptance in over 100 countries

4. Has over 1.2 million ATMs
5. The only interbank network in China excluding Hong Kong and Macau, linking the ATMs of some fourteen major banks and many more smaller banks throughout mainland China.


1. High exposure to risk and cases of fraud

2. Litigation risks

3. Policy binding of Chinese authorities


1.  Cashless economies
2.  Digital currency


1.  Stringent economic policies world over
2.  Highly  competitive environment



2. Mastercard

The table above concludes the China Union Pay SWOT analysis along with its marketing and brand parameters.


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