Moneybookers (Skrill) SWOT Analysis, Competitors & USP
Moneybookers (Skrill) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Moneybookers (Skrill), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Moneybookers (Skrill) to benchmark its business & performance as compared to the competitors, and make strategic improvements. Moneybookers (Skrill) is one of the leading brands in the banking & financial services sector.
The article below lists the Moneybookers (Skrill) SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Moneybookers (Skrill) SWOT Analysis:
In this article:
SWOT Analysis of Moneybookers (Skrill)
For Moneybookers (Skrill), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Moneybookers (Skrill) Strengths
The strengths of Moneybookers (Skrill) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Moneybookers (Skrill) :
1. Highly secured online Infrastructure
2. presence in over 200 countries with over 100 payment options
3. More than 23 million members
4. Rebranding to Skrill
5. More than 100,000 merchants are registered with Moneybookers and its payments systems are integrated by global online brands
6. Moneybookers claims to have over 14.8 million account holders
Moneybookers (Skrill) Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Moneybookers (Skrill) SWOT Analysis:
1. High exposure to risk
2.Controversies relating to collection of funds for Wikileaks
Moneybookers (Skrill) Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Moneybookers (Skrill) SWOT Analysis:
1. Cashless economies
2. Digital currency
3. Upcoming ecommerce markets
Moneybookers (Skrill) Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Moneybookers (Skrill) are as mentioned:
1. Stringent economic policies world over
2. Highly competitive environment
3. Hacking threats
Hence this concludes the Moneybookers (Skrill) SWOT analysis.
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About Moneybookers (Skrill)
| Moneybookers (Skrill) Overview | |
|---|---|
| Parent Company |
Investcorp Technology Partners |
| Category |
Online payment Company, Ecommerce Finance |
| Sector | |
| Tagline/ Slogan |
Changing the world of online payments |
| USP |
One of Europe’s leading digital money companies operating one of the world’s largest independent eWallet platforms |
| Moneybookers (Skrill) STP | |
| Segmentation |
Online Payment processing |
| Target Market |
Online consumers looking for financial solutions |
| Positioning |
Ecommerce and financial solutions |
1. Paypal
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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