Moneybookers (Skrill) SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3124

SWOT Analysis of Moneybookers (Skrill) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Moneybookers (Skrill)

Parent Company

Investcorp Technology Partners


Online payment Company, Ecommerce Finance


Banking & Financial Services

Tagline/ Slogan

Changing the world of online payments


One of Europe’s leading digital money companies operating one of the world’s largest independent eWallet platforms

Moneybookers (Skrill) STP


Online Payment processing

Target Group

Online consumers looking for financial solutions


Ecommerce and financial solutions

Moneybookers (Skrill) SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Moneybookers (Skrill). Strengths are:

1. Highly secured online Infrastructure

2. presence in over 200 countries with over 100 payment options

3. More than 23 million members

4. Rebranding to Skrill

5. More than 100,000 merchants are registered with Moneybookers and its payments systems are integrated by global online brands
6. Moneybookers claims to have over 14.8 million account holders


Here are the weaknesses of Moneybookers (Skrill) :

1.  High exposure to risk

2.Controversies relating to collection of funds for Wikileaks


Following are the Opportunities of Moneybookers (Skrill) :

1.  Cashless economies
2.  Digital currency

3. Upcoming ecommerce markets


The threats of Moneybookers (Skrill) are as mentioned :

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Hacking threats

Moneybookers (Skrill) Competition


1.  Paypal

The brandguide table above concludes the Moneybookers (Skrill) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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