Moneybookers (Skrill) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Moneybookers (Skrill) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Moneybookers (Skrill) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Moneybookers (Skrill) to benchmark its business & performance as compared to the competitors and industry. Moneybookers (Skrill) is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Moneybookers (Skrill) competitors and includes Moneybookers (Skrill) target market, segmentation, positioning & Unique Selling Proposition (USP).

Moneybookers (Skrill) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Moneybookers (Skrill) Brand Analysis
Parent Company

Investcorp Technology Partners

Category

Online payment Company, Ecommerce Finance

Sector

Banking & Financial Services

Tagline/ Slogan

Changing the world of online payments

USP

One of Europe’s leading digital money companies operating one of the world’s largest independent eWallet platforms

Moneybookers (Skrill) STP
Moneybookers (Skrill) Segmentation

Online Payment processing

Moneybookers (Skrill) Target Market

Online consumers looking for financial solutions

Moneybookers (Skrill) Positioning

Ecommerce and financial solutions

Moneybookers (Skrill) SWOT Analysis
Moneybookers (Skrill) Strengths

Below are the Strengths in the SWOT Analysis of Moneybookers (Skrill):

1. Highly secured online Infrastructure

2. presence in over 200 countries with over 100 payment options

3. More than 23 million members

4. Rebranding to Skrill

5. More than 100,000 merchants are registered with Moneybookers and its payments systems are integrated by global online brands
6. Moneybookers claims to have over 14.8 million account holders

Moneybookers (Skrill) Weaknesses

Here are the weaknesses in the Moneybookers (Skrill) SWOT Analysis:

1.  High exposure to risk

2.Controversies relating to collection of funds for Wikileaks

Moneybookers (Skrill) Opportunities

Following are the Opportunities in Moneybookers (Skrill) SWOT Analysis:

1.  Cashless economies
2.  Digital currency

3. Upcoming ecommerce markets

Moneybookers (Skrill) Threats

The threats in the SWOT Analysis of Moneybookers (Skrill) are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Hacking threats

Moneybookers (Skrill) Competition
Competitors

1.  Paypal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Moneybookers (Skrill). The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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