Moneybookers (Skrill) SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3414

SWOT analysis of Moneybookers (Skrill) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Moneybookers (Skrill) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Moneybookers (Skrill) to benchmark its business & performance as compared to the competitors and industry. Moneybookers (Skrill) is one of the leading brands in the banking & financial services sector. The table below also lists the top Moneybookers (Skrill) competitors and elaborates Moneybookers (Skrill) market segmentation, target group, positioning & Unique Selling Proposition (USP).

Moneybookers (Skrill) SWOT, Competitors, Marketing STP & Brand analysis Table
Moneybookers (Skrill) Brand Analysis
Parent Company

Investcorp Technology Partners


Online payment Company, Ecommerce Finance


Banking & Financial Services

Tagline/ Slogan

Changing the world of online payments


One of Europe’s leading digital money companies operating one of the world’s largest independent eWallet platforms

Moneybookers (Skrill) STP

Online Payment processing

Target Group

Online consumers looking for financial solutions


Ecommerce and financial solutions

Moneybookers (Skrill) SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Moneybookers (Skrill). Strengths are:

1. Highly secured online Infrastructure

2. presence in over 200 countries with over 100 payment options

3. More than 23 million members

4. Rebranding to Skrill

5. More than 100,000 merchants are registered with Moneybookers and its payments systems are integrated by global online brands
6. Moneybookers claims to have over 14.8 million account holders


Here are the weaknesses in the Moneybookers (Skrill) SWOT Analysis:

1.  High exposure to risk

2.Controversies relating to collection of funds for Wikileaks


Following are the Opportunities in Moneybookers (Skrill) SWOT Analysis:

1.  Cashless economies
2.  Digital currency

3. Upcoming ecommerce markets


The threats in the SWOT Analysis of Moneybookers (Skrill) are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Hacking threats

Moneybookers (Skrill) Competition

1.  Paypal

The brandguide table above concludes the Moneybookers (Skrill) SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Moneybookers (Skrill). The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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