Sumitomo Mitsui Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2308

SWOT Analysis of Sumitomo Mitsui Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sumitomo Mitsui Financial Group

Parent Company

Sumitomo Mitsui Banking Corporation




Banking and finance

Tagline/ Slogan

One Bank, One SMBC


One of the largest banks in Japan



Merchant and Personal Banking

Target Group

Individual investors and Enterprise Banking


Complete Banking and financial solutions

SWOT Analysis


1. Emphasis on inclusive growth
2. Innovative banking solutions
3. Has over 22,000 employees and offers services like Personal banking, Corporate banking, Investment banking
4. Banking facilities for all social sectors


1. Less international presence

2. Mediocre Marketing and advertising as compared to international big banks


1.  Growing Forex market
2.  Emerging stock markets
3. Expansion in untapped market


1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Natural calamities in the home country
4. Govt policies and global financial crises



1.  Credit Suisse Bank
2.  Bank of Tokyo-Mitsubishi

3.  RBS

The table above concludes the Sumitomo Mitsui Financial Group SWOT analysis along with its marketing and brand parameters.


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