Sumitomo Mitsui Financial Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sumitomo Mitsui Financial Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Sumitomo Mitsui Financial Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sumitomo Mitsui Financial Group to benchmark its business & performance as compared to the competitors. Sumitomo Mitsui Financial Group is one of the leading brands in the banking & financial services sector.

The article below lists the Sumitomo Mitsui Financial Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sumitomo Mitsui Financial Group SWOT Analysis:

SWOT Analysis of Sumitomo Mitsui Financial Group

For Sumitomo Mitsui Financial Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sumitomo Mitsui Financial Group Strengths

The strengths of Sumitomo Mitsui Financial Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sumitomo Mitsui Financial Group :

1. Emphasis on inclusive growth
2. Innovative banking solutions
3. Has over 22,000 employees and offers services like Personal banking, Corporate banking, Investment banking
4. Banking facilities for all social sectors

Sumitomo Mitsui Financial Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sumitomo Mitsui Financial Group SWOT Analysis:

1. Less international presence

2. Mediocre Marketing and advertising as compared to international big banks

Sumitomo Mitsui Financial Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sumitomo Mitsui Financial Group SWOT Analysis:

1.  Growing Forex market
2.  Emerging stock markets
3. Expansion in untapped market

Sumitomo Mitsui Financial Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sumitomo Mitsui Financial Group are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Natural calamities in the home country
4. Govt policies and global financial crises

Sumitomo Mitsui Financial Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sumitomo Mitsui Financial Group:

1.  Credit Suisse Bank
2.  Bank of Tokyo-Mitsubishi

3.  RBS

Hence this concludes the Sumitomo Mitsui Financial Group SWOT analysis.

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About Sumitomo Mitsui Financial Group

Sumitomo Mitsui Financial Group Overview
Parent Company

Sumitomo Mitsui Banking Corporation




Banking & Financial Services

Tagline/ Slogan

One Bank, One SMBC


One of the largest banks in Japan

Sumitomo Mitsui Financial Group STP

Merchant and Personal Banking

Target Market

Individual investors and Enterprise Banking


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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