Sumitomo Mitsui Financial Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sumitomo Mitsui Financial Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sumitomo Mitsui Financial Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sumitomo Mitsui Financial Group to benchmark its business & performance as compared to the competitors and industry. Sumitomo Mitsui Financial Group is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sumitomo Mitsui Financial Group competitors and includes Sumitomo Mitsui Financial Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Sumitomo Mitsui Financial Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sumitomo Mitsui Financial Group Brand Analysis
Parent Company

Sumitomo Mitsui Banking Corporation
Category

Bank
Sector

Banking & Financial Services
Tagline/ Slogan

One Bank, One SMBC
USP

One of the largest banks in Japan
Sumitomo Mitsui Financial Group STP
Sumitomo Mitsui Financial Group Segmentation

Merchant and Personal Banking
Sumitomo Mitsui Financial Group Target Market

Individual investors and Enterprise Banking
Sumitomo Mitsui Financial Group Positioning

Complete Banking and financial solutions
Sumitomo Mitsui Financial Group SWOT Analysis
Sumitomo Mitsui Financial Group Strengths

Below are the Strengths in the SWOT Analysis of Sumitomo Mitsui Financial Group:

1. Emphasis on inclusive growth
2. Innovative banking solutions
3. Has over 22,000 employees and offers services like Personal banking, Corporate banking, Investment banking
4. Banking facilities for all social sectors
Sumitomo Mitsui Financial Group Weaknesses

Here are the weaknesses in the Sumitomo Mitsui Financial Group SWOT Analysis:

1. Less international presence

2. Mediocre Marketing and advertising as compared to international big banks
Sumitomo Mitsui Financial Group Opportunities

Following are the Opportunities in Sumitomo Mitsui Financial Group SWOT Analysis:

1.  Growing Forex market
2.  Emerging stock markets
3. Expansion in untapped market
Sumitomo Mitsui Financial Group Threats

The threats in the SWOT Analysis of Sumitomo Mitsui Financial Group are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Natural calamities in the home country
4. Govt policies and global financial crises
Sumitomo Mitsui Financial Group Competition
Competitors

Below are the top 3 Sumitomo Mitsui Financial Group competitors:

1.  Credit Suisse Bank
2.  Bank of Tokyo-Mitsubishi

3.  RBS


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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