Bank of Tokyo Mitsubishi SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3432

SWOT Analysis of Bank of Tokyo Mitsubishi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Tokyo-Mitsubishi

Parent Company

Mitsubishi UFJ Financial Group




Banking & Financial Services

Tagline/ Slogan

No.1 in service, No.1 in reliability, No.1 in global coverage


Largest bank of Japan

Bank of Tokyo Mitsubishi STP


Merchant and Personal Banking

Target Group

Internationa Banking


Complete Banking and financial solutions

Bank of Tokyo Mitsubishi SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank of Tokyo Mitsubishi :

1. Solid Capital Base
2. Diversified Asset portfolio
3. Strong Strategic Alliance with major banks in various countries

4. Has over 33,000 employees

5. Services offered are Personal banking, Corporate banking, Investment banking


1.  Limited awareness globally as compared to other big banks

2. Less emphasis on small enterprises
3. Lack of presence in growing economies


1.  Growing Forex market
2.  Global Asset management

3. Expansion in untapped market


1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Natural calamities in the home country
4. Govt policies and global financial crises

Bank of Tokyo Mitsubishi Competition


Below are the 3 main Bank of Tokyo Mitsubishi competitors :

1.  Credit Suisse Bank
2.  Sumitomo Mitsui Financial Group

3.  RBS

The brandguide table above concludes the Bank of Tokyo Mitsubishi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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