Bank of Tokyo Mitsubishi SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank of Tokyo Mitsubishi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank of Tokyo Mitsubishi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of Tokyo Mitsubishi to benchmark its business & performance as compared to the competitors and industry. Bank of Tokyo Mitsubishi is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank of Tokyo Mitsubishi competitors and includes Bank of Tokyo Mitsubishi target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank of Tokyo Mitsubishi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank of Tokyo Mitsubishi Brand Analysis
Parent Company

Mitsubishi UFJ Financial Group




Banking & Financial Services

Tagline/ Slogan

No.1 in service, No.1 in reliability, No.1 in global coverage


Largest bank of Japan

Bank of Tokyo Mitsubishi STP
Bank of Tokyo Mitsubishi Segmentation

Merchant and Personal Banking

Bank of Tokyo Mitsubishi Target Market

Internationa Banking

Bank of Tokyo Mitsubishi Positioning

Complete Banking and financial solutions

Bank of Tokyo Mitsubishi SWOT Analysis
Bank of Tokyo Mitsubishi Strengths

Below are the Strengths in the SWOT Analysis of Bank of Tokyo Mitsubishi:

1. Solid Capital Base
2. Diversified Asset portfolio
3. Strong Strategic Alliance with major banks in various countries

4. Has over 33,000 employees

5. Services offered are Personal banking, Corporate banking, Investment banking

Bank of Tokyo Mitsubishi Weaknesses

Here are the weaknesses in the Bank of Tokyo Mitsubishi SWOT Analysis:

1.  Limited awareness globally as compared to other big banks

2. Less emphasis on small enterprises
3. Lack of presence in growing economies

Bank of Tokyo Mitsubishi Opportunities

Following are the Opportunities in Bank of Tokyo Mitsubishi SWOT Analysis:

1.  Growing Forex market
2.  Global Asset management

3. Expansion in untapped market

Bank of Tokyo Mitsubishi Threats

The threats in the SWOT Analysis of Bank of Tokyo Mitsubishi are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Natural calamities in the home country
4. Govt policies and global financial crises

Bank of Tokyo Mitsubishi Competition

Below are the top 3 Bank of Tokyo Mitsubishi competitors:

1.  Credit Suisse Bank
2.  Sumitomo Mitsui Financial Group

3.  RBS

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank of Tokyo Mitsubishi. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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