SWOT Analysis of Bank of Tokyo Mitsubishi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Bank of Tokyo-Mitsubishi |
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Parent Company |
Mitsubishi UFJ Financial Group |
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Category |
Bank |
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Sector |
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Tagline/ Slogan |
No.1 in service, No.1 in reliability, No.1 in global coverage |
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USP |
Largest bank of Japan |
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Bank of Tokyo Mitsubishi STP |
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Segment |
Merchant and Personal Banking |
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Target Group |
Internationa Banking |
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Positioning |
Complete Banking and financial solutions |
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Bank of Tokyo Mitsubishi SWOT Analysis |
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Strengths |
1. Solid Capital Base 4. Has over 33,000 employees 5. Services offered are Personal banking, Corporate banking, Investment banking |
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Weaknesses |
1. Limited awareness globally as compared to other big banks 2. Less emphasis on small enterprises |
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Opportunities |
1. Growing Forex market 3. Expansion in untapped market |
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Threats |
1. Stringent economic policies world over 3. Natural calamities in the home country |
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Bank of Tokyo Mitsubishi Competition |
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Competitors |
1. Credit Suisse Bank 3. RBS |
The brandguide table above concludes the Bank of Tokyo Mitsubishi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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