Bank of Tokyo Mitsubishi SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2769

SWOT Analysis of Bank of Tokyo Mitsubishi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Tokyo-Mitsubishi

Parent Company

Mitsubishi UFJ Financial Group




Banking and finance

Tagline/ Slogan

No.1 in service, No.1 in reliability, No.1 in global coverage


Largest bank of Japan



Merchant and Personal Banking

Target Group

Internationa Banking


Complete Banking and financial solutions

SWOT Analysis


1. Solid Capital Base
2. Diversified Asset portfolio
3. Strong Strategic Alliance with major banks in various countries

4. Has over 33,000 employees

5. Services offered are Personal banking, Corporate banking, Investment banking


1.  Limited awareness globally as compared to other big banks

2. Less emphasis on small enterprises
3. Lack of presence in growing economies


1.  Growing Forex market
2.  Global Asset management

3. Expansion in untapped market


1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Natural calamities in the home country
4. Govt policies and global financial crises



1.  Credit Suisse Bank
2.  Sumitomo Mitsui Financial Group

3.  RBS

The table above concludes the Bank of Tokyo Mitsubishi SWOT analysis along with its marketing and brand parameters.


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