Bank of Tokyo Mitsubishi SWOT Analysis, Competitors & USP

SWOT analysis of Bank of Tokyo Mitsubishi analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank of Tokyo Mitsubishi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of Tokyo Mitsubishi to benchmark its business & performance as compared to the competitors. Bank of Tokyo Mitsubishi is one of the leading brands in the banking & financial services sector.

The article below lists the Bank of Tokyo Mitsubishi SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bank of Tokyo Mitsubishi SWOT Analysis:

SWOT Analysis of Bank of Tokyo Mitsubishi

For Bank of Tokyo Mitsubishi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank of Tokyo Mitsubishi Strengths

The strengths of Bank of Tokyo Mitsubishi looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank of Tokyo Mitsubishi :

1. Solid Capital Base
2. Diversified Asset portfolio
3. Strong Strategic Alliance with major banks in various countries

4. Has over 33,000 employees

5. Services offered are Personal banking, Corporate banking, Investment banking

Bank of Tokyo Mitsubishi Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank of Tokyo Mitsubishi SWOT Analysis:

1.  Limited awareness globally as compared to other big banks

2. Less emphasis on small enterprises
3. Lack of presence in growing economies

Bank of Tokyo Mitsubishi Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank of Tokyo Mitsubishi SWOT Analysis:

1.  Growing Forex market
2.  Global Asset management

3. Expansion in untapped market

Bank of Tokyo Mitsubishi Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank of Tokyo Mitsubishi are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Natural calamities in the home country
4. Govt policies and global financial crises

Bank of Tokyo Mitsubishi Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bank of Tokyo Mitsubishi:

1.  Credit Suisse Bank
2.  Sumitomo Mitsui Financial Group

3.  RBS

Hence this concludes the Bank of Tokyo Mitsubishi SWOT analysis.

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About Bank of Tokyo Mitsubishi

Bank of Tokyo Mitsubishi Overview
Parent Company	Mitsubishi UFJ Financial Group
Category	Bank
Sector	Banking & Financial Services
Tagline/ Slogan	No.1 in service, No.1 in reliability, No.1 in global coverage
USP	Largest bank of Japan
Bank of Tokyo Mitsubishi STP
Segmentation	Merchant and Personal Banking
Target Market	Internationa Banking
Positioning	Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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