Bank of Tokyo Mitsubishi SWOT Analysis, Competitors & USP

Bank of Tokyo-Mitsubishi

Parent Company

Mitsubishi UFJ Financial Group

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

No.1 in service, No.1 in reliability, No.1 in global coverage

USP

Largest bank of Japan

Bank of Tokyo Mitsubishi STP

Segment

Merchant and Personal Banking

Target Group

Internationa Banking

Positioning

Complete Banking and financial solutions

Bank of Tokyo Mitsubishi SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank of Tokyo Mitsubishi :

1. Solid Capital Base
2. Diversified Asset portfolio
3. Strong Strategic Alliance with major banks in various countries

4. Has over 33,000 employees

5. Services offered are Personal banking, Corporate banking, Investment banking

Weaknesses

1.  Limited awareness globally as compared to other big banks

2. Less emphasis on small enterprises
3. Lack of presence in growing economies

Opportunities

1.  Growing Forex market
2.  Global Asset management

3. Expansion in untapped market

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Natural calamities in the home country
4. Govt policies and global financial crises

Bank of Tokyo Mitsubishi Competition

Competitors

Below are the 3 main Bank of Tokyo Mitsubishi competitors :

1.  Credit Suisse Bank
2.  Sumitomo Mitsui Financial Group

3.  RBS