Abbey National SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1772

SWOT Analysis of Abbey National with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Abbey National

Parent Company

Santander Group




Banking & Financial Services

Tagline/ Slogan

More ideas for your money


An established player since 1989

Abbey National STP


Financial services, banking services, mortgages, insurance and financial planning.

Target Group

Large enterprises and rich individual investors


One stop shop for all its customers

Abbey National SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Abbey National. Strengths are:

1. About one in seven mortgages in Britain is provided by Abbey National, making it the second largest mortgage lender in the UK.

2. Branch staff carry out around 98 million transactions for customers every year
3. In 1989, Abbey National became the first UK company to sell mortgages over the telephone

4.Over 2 million shareholders, holding shares since 1989

5. Earlier it was also a part of FTSE 100 Index


Here are the weaknesses of Abbey National :

1.  Weak publicity and brand visibility as compared to other major brands

2. Many people switching jobs and hence high attrition


Following are the Opportunities of Abbey National :

1. Growing Forex market

2. Need for diversifying customer portfolios
3. Expansion opportunities in other countries


The threats of Abbey National are as mentioned :

1. Stringent economic policies across the world
2. Very competitive environment
3. Government regulations and unstable financial conditions

Abbey National Competition


Below are the 10 main Abbey National competitors :

1. Credit Suisse
2. Morgan Stanley

3. RBS
4. Goldman Sachs Group

5. Wells Fargo

6. J.P. Morgan Chase

7. Barclays

8. BNP Paribas

9. HSBC Holdings


The brandguide table above concludes the Abbey National SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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