Abbey National SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1979

SWOT analysis of Abbey National analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Abbey National SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Abbey National to benchmark its business & performance as compared to the competitors and industry. Abbey National is one of the leading brands in the banking & financial services sector. The table below also lists the top Abbey National competitors and elaborates Abbey National market segmentation, target group, positioning & Unique Selling Proposition (USP).

Abbey National SWOT, Competitors, Marketing STP & Brand analysis Table
Abbey National Brand Analysis
Parent Company

Santander Group




Banking & Financial Services

Tagline/ Slogan

More ideas for your money


An established player since 1989

Abbey National STP

Financial services, banking services, mortgages, insurance and financial planning.

Target Group

Large enterprises and rich individual investors


One stop shop for all its customers

Abbey National SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Abbey National. Strengths are:

1. About one in seven mortgages in Britain is provided by Abbey National, making it the second largest mortgage lender in the UK.

2. Branch staff carry out around 98 million transactions for customers every year
3. In 1989, Abbey National became the first UK company to sell mortgages over the telephone

4.Over 2 million shareholders, holding shares since 1989

5. Earlier it was also a part of FTSE 100 Index


Here are the weaknesses in the Abbey National SWOT Analysis:

1.  Weak publicity and brand visibility as compared to other major brands

2. Many people switching jobs and hence high attrition


Following are the Opportunities in Abbey National SWOT Analysis:

1. Growing Forex market

2. Need for diversifying customer portfolios
3. Expansion opportunities in other countries


The threats in the SWOT Analysis of Abbey National are as mentioned:

1. Stringent economic policies across the world
2. Very competitive environment
3. Government regulations and unstable financial conditions

Abbey National Competition

Below are the top 10 Abbey National competitors:

1. Credit Suisse
2. Morgan Stanley

3. RBS
4. Goldman Sachs Group

5. Wells Fargo

6. J.P. Morgan Chase

7. Barclays

8. BNP Paribas

9. HSBC Holdings


The brandguide table above concludes the Abbey National SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Abbey National. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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