Abbey National SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1284

SWOT Analysis of Abbey National with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Abbey National

Parent Company

Santander Group




Financial Services

Tagline/ Slogan

More ideas for your money


An established player since 1989



Financial services, banking services, mortgages, insurance and financial planning.

Target Group

Large enterprises and rich individual investors


One stop shop for all its customers

SWOT Analysis


1. About one in seven mortgages in Britain is provided by Abbey National, making it the second largest mortgage lender in the UK.

2. Branch staff carry out around 98 million transactions for customers every year
3. In 1989, Abbey National became the first UK company to sell mortgages over the telephone

4.Over 2 million shareholders, holding shares since 1989

5. Earlier it was also a part of FTSE 100 Index


1.  Weak publicity and brand visibility as compared to other major brands

2. Many people switching jobs and hence high attrition


1. Growing Forex market

2. Need for diversifying customer portfolios
3. Expansion opportunities in other countries


1. Stringent economic policies across the world
2. Very competitive environment
3. Government regulations and unstable financial conditions



1. Credit Suisse
2. Morgan Stanley

3. RBS
4. Goldman Sachs Group

5. Wells Fargo

6. J.P. Morgan Chase

7. Barclays

8. BNP Paribas

9. HSBC Holdings


The table above concludes the Abbey National SWOT analysis along with its marketing and brand parameters.


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