Fidelity National Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1202

SWOT Analysis of Fidelity National Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fidelity National Financial

Parent Company

Fidelity National Financial


Surety and Title insurance


Financial Services

Tagline/ Slogan

160 years of Experience


Global provider of financial services



Households and firms

Target Group

Households and firms in need of financial services


Experiential leader in financial services

SWOT Analysis


1. US’s largest provider of commercial and residential mortgage
2. Diversified products including title insurance, mortgage services and other diversified services
3. Fidelity information services is the world’s largest global provider dedicated to banking and payment technologies
4. Global presence for a long time has given it the advantage over other companies

5. Strong brand awareness and dependable image

6. Close to 20,000 employees are a part of the organization

7. FNF also owns a part in Ceridian Corporation, a global human capital management company


1. Government interventions and regulations affects operations
2. Vulnerability to recessions and other crisis is a concern


1. Increasing online banking and other technology allowing to interact with customers 
2.Improve its global presence
3.replicating the success globally as compared to the domestic market success


1.Credit market crisis and unfavorable govt policies 
2.Decrease in consumer spending
3.Fluctuations in the economy



1.First American financial
2.Old Republic

The table above concludes the Fidelity National Financial SWOT analysis along with its marketing and brand parameters.


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