Alliance & Leicester SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 999

SWOT Analysis of Alliance & Leicester with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alliance & Leicester

Parent Company

Santander Group




Banking & Financial Services

Tagline/ Slogan

Simple, Personal, Fair – what a bank should be


Part of the biggest UK brand Santander

Alliance & Leicester STP


Commercial Banking, current accounts, general insurance, life assurance, unit trusts, asset financing and commercial lending

Target Group

Large enterprises and rich individual investors


One stop shop for all its customer

Alliance & Leicester SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alliance & Leicester :

1. Founded in 1985 and is based in Bootle, United Kingdom.

2. Employs about 8,000 people

3. Branch staff carry out huge number of transactions for customers every year.

4. 3+ million shareholders worldwide in the Santander Group - and nearly half of those based in the UK

5. It has expertise in Banking, insurance

6. It was a part of the London Stock Exchange and FTSE 250 Index


1.  Limited publicity and brand visibility as compared to other major brands

2. Many people switching jobs and hence high attrition


1. Growing Forex market

2. Need for diversifying customer portfolios
3. Expansion opportunities in other countries


1. Stringent economic policies across the world
2. Very competitive environment
3. Government regulations and unstable financial conditions

Alliance & Leicester Competition


Below are the 3 main Alliance & Leicester competitors :

1. The Royal Bank of Scotland

2. HSBC Holdings

3.Lloyds Banking group

The brandguide table above concludes the Alliance & Leicester SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Alliance & Leicester. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: