Alliance & Leicester SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1205

SWOT analysis of Alliance & Leicester analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alliance & Leicester SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alliance & Leicester to benchmark its business & performance as compared to the competitors and industry. Alliance & Leicester is one of the leading brands in the banking & financial services sector. The table below also lists the top Alliance & Leicester competitors and elaborates Alliance & Leicester market segmentation, target group, positioning & Unique Selling Proposition (USP).

Alliance & Leicester SWOT, Competitors, Marketing STP & Brand analysis Table
Alliance & Leicester Brand Analysis
Parent Company

Santander Group




Banking & Financial Services

Tagline/ Slogan

Simple, Personal, Fair – what a bank should be


Part of the biggest UK brand Santander

Alliance & Leicester STP

Commercial Banking, current accounts, general insurance, life assurance, unit trusts, asset financing and commercial lending

Target Group

Large enterprises and rich individual investors


One stop shop for all its customer

Alliance & Leicester SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alliance & Leicester. Strengths are:

1. Founded in 1985 and is based in Bootle, United Kingdom.

2. Employs about 8,000 people

3. Branch staff carry out huge number of transactions for customers every year.

4. 3+ million shareholders worldwide in the Santander Group - and nearly half of those based in the UK

5. It has expertise in Banking, insurance

6. It was a part of the London Stock Exchange and FTSE 250 Index


Here are the weaknesses in the Alliance & Leicester SWOT Analysis:

1.  Limited publicity and brand visibility as compared to other major brands

2. Many people switching jobs and hence high attrition


Following are the Opportunities in Alliance & Leicester SWOT Analysis:

1. Growing Forex market

2. Need for diversifying customer portfolios
3. Expansion opportunities in other countries


The threats in the SWOT Analysis of Alliance & Leicester are as mentioned:

1. Stringent economic policies across the world
2. Very competitive environment
3. Government regulations and unstable financial conditions

Alliance & Leicester Competition

Below are the top 3 Alliance & Leicester competitors:

1. The Royal Bank of Scotland

2. HSBC Holdings

3.Lloyds Banking group

The brandguide table above concludes the Alliance & Leicester SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alliance & Leicester. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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