FirstPlus SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 622

SWOT Analysis of FirstPlus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Barclays Bank Plc


Mortgage and financial services


Banking & Financial Services

Tagline/ Slogan

You can find out everything you need to know about your loan here


Comprehensive financial services

FirstPlus STP


Homeowner loans, mortgages and Payment protection Insurance (PPI) claims

Target Group

Private, public and not-for-profit sector organizations


Firstplus loan is positioned as the most secured loan on home

FirstPlus SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of FirstPlus :

1. Innovative range of financial products

2. Known for transparent functioning

3.  Innovative information technology solutions for customers

4. Emphasis on building stronger bond with customers

5. Complete and undivided focus on loans & mortgages segment allows it to deliver superior performance


1.  Still haven't established themselves completely in the emerging economies
2. They have restricted brand recall vis-à-vis their competitors.


1. Opportunities in the growing economies of the world
2.Continuous technological advancements
3.Huge untapped market where expansion is possible


1.Lack of immunity from industrial downturns like global economic recessions

2. The attractiveness of the industry has encouraged new entrants and competition may increase as a result.

FirstPlus Competition


Below are the 5 main FirstPlus competitors :






The brandguide table above concludes the FirstPlus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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