Invesco SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1542

SWOT Analysis of Invesco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Financial services


Banking & Financial Services

Tagline/ Slogan

Explore intentional investing with Invesco


Global investing advisor

Invesco STP


Households and firms

Target Group

Households and firms in need of financial services


Helping Investors Worldwide achieve their financial objectives

Invesco SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Invesco :

1. Global presence, on-ground presence in around 20 countries
2. With 750 dedicated investment professionals, serving clients in more than 150 countries
3. The geographical spread allows the company to lower the risk by investing in assets across the world with lower correlations
4. Varied product portfolio including invest management, real estate, bank loans, quantitative equity etc.

5. Founded in 1935 and currently has over 6000 employees working worldwide

6. It product portfolio includes Investment management: real estate, distressed investing, bank loans, quantitative equity, fundamental equity, Fixed income, hedge funds etc


1. Increasing rates of interests
2. Intense competition means limited margins and lower market share


1. Newer products and services
2. Strengthening global foothold

3. Expansion into newer territories and more marketing


1. External business risks
2. Intense competition can decline operations
3.Fluctuations in global economy

Invesco Competition


Below are the 3 main Invesco competitors :

2.Affiliated Managers Group

The brandguide table above concludes the Invesco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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