Nationwide Building Society SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2872

SWOT analysis of Nationwide Building Society analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nationwide Building Society SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nationwide Building Society to benchmark its business & performance as compared to the competitors and industry. Nationwide Building Society is one of the leading brands in the banking & financial services sector. The table below also lists the top Nationwide Building Society competitors and elaborates Nationwide Building Society market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nationwide Building Society SWOT, Competitors, Marketing STP & Brand analysis Table

Nationwide Building Society

Parent Company

Nationwide Building Society


Building society


Banking & Financial Services

Tagline/ Slogan

On your side


One of the largest building society in the world

Nationwide Building Society STP

retail banking, savings, mortgage loans, investments, insurance

Target Group

middle class


building society not a bank

Nationwide Building Society SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nationwide Building Society. Strengths are:

1. Market leader, with strong assets

2. Very good credit rating for both long term and short term loans

3. Very good profits and good positioning

4. Helped around 30000 people buy first home

5. Over 15,000+ people are employed with the organization

6. Its services include Retail banking, Savings, Mortgage loans, Investments, Insurance, Current accounts, Loans, Home insurance etc


Here are the weaknesses in the Nationwide Building Society SWOT Analysis:

1. Controversies - executive pay under scrutiny

2. Intense competition from leading banks is a big setback


Following are the Opportunities in Nationwide Building Society SWOT Analysis:

1. Growing market and stable political conditions

2. Emerging market opportunities

3. Acquisition of smaller companies can boost its presence


The threats in the SWOT Analysis of Nationwide Building Society are as mentioned:

1. Euro zone crisis and financial fluctuations

2. Loss of mutual status

3. Unfavorable market conditions and strict government policies

Nationwide Building Society Competition

Below are the top 6 Nationwide Building Society competitors:

1.Barnsley Building Society

2. Bath Investment & Building Society

3. Beverley Building Society

4. Capital Credit Union

5. Ecology Building Society

6. Dudley Building Society

The brandguide table above concludes the Nationwide Building Society SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nationwide Building Society. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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