Morgan Stanley Smith Barney SWOT Analysis, USP & Competitors

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SWOT Analysis of Morgan Stanley Smith Barney with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Morgan Stanley Smith Barney

Parent Company

Morgan Stanley


Wealth Management


Financial Services

Tagline/ Slogan

They make money the old fashioned way. They earn it.


Financial services corporation specializing in retail brokerage



Clients requiring wealth management options

Target Group

High net worth individuals and institutions


Strong expertise of parent company Morgan Stanley

SWOT Analysis


1. Morgan Stanley Smith Barney (MSSB) is a wealth management and brokerage company, owned by Morgan Stanley, multi-national financial services American giant

2. It offers a broad range of wealth management services to high-net-worth individuals (HNWIs have a net worth of US$1 million or more, excluding their primary residence).

3. The company’s products and services include financial advisory and investment research services, sales and trading in fixed income securities and related products.

4. The company also offers foreign exchange and investment services for a wide range of products including third-party products.

5. The company offers its products and services to a wide range of client base, which includes institutional as well as individual investors

6. Combined brokerage house has 17,000+ financial advisors and manages $2trillion in client assets


1. Government interventions and regulations
2. Vulnerability to recessions and other crisis affect business


1. Newer products and services
2. Strengthening global foothold

3. Exploring new services and more customer reach through social media


1. External business risks
2.Fluctuations in economy

3. Competition can lead to decline in market share



1.Merrill Lynch
2.UBS financial services
3.Wells fargo advisors

The table above concludes the Morgan Stanley Smith Barney SWOT analysis along with its marketing and brand parameters.


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