Paragon Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 976

SWOT Analysis of Paragon Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Paragon Group

Parent Company

Paragon Group of Companies


Personal Loans


Banking & Finance

Tagline/ Slogan



Specialist lender of buy-to-let market & Private rented sector (PRS) in UK



Lending, acquiring and servicing loan portfolios

Target Group

Large multinational companies, mid-sized businesses and  individual  customers


Positioned as United Kingdom's largest providers of mortgages and personal loans

SWOT Analysis


1. Good acquisitions like Britannic Money, which it acquired in 2003

2. Excellent customer service facilities

3. Has around £10 billion of total assets under management and more than 40,000+ landlord customers

4. More than 300,000 customer accounts under management

5. Strong presence in the industry in UK


1.  Earnings volatility & liability issues and Risk of defaulters

2. The PRS is heavily regulated and landlords have to comply with a wide range of rules governing the sector


1. Buy-to-let finance has been the catalyst for the revitalization of the Private Rented Sector (PRS)

2. The sector has undergone considerable change and provides good quality and affordable accommodation to millions of renters at all price points

3. The PRS is the only growing housing tenure and is forecast to overtake social housing in the next few years.

4. Privately renting is now seen as a positive choice, and appeals to a larger variety of tenant types


1. Financial crisis impacts the availability of finance.

2. Additional regulation could have had an adverse effect on the supply of rented property at a time when more investment in the sector is needed



1. Aldermore

2. Shawbrook

3. MetroBank

The table above concludes the Paragon Group SWOT analysis along with its marketing and brand parameters.


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