Clydesdale Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1627

SWOT analysis of Clydesdale Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Clydesdale Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clydesdale Bank to benchmark its business & performance as compared to the competitors and industry. Clydesdale Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Clydesdale Bank competitors and elaborates Clydesdale Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Clydesdale Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Clydesdale Bank Brand Analysis
Parent Company

National Australia Group Europe Limited


Finance and Insurance


Banking & Financial Services

Tagline/ Slogan

We care about here


One of the three banks in Scotland to retain the right to issue its own banknotes

Clydesdale Bank STP

Businesses in the UK and personal banking

Target Group

Primarily the middle income group


A bank with a proud history of innovation and support

Clydesdale Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Clydesdale Bank. Strengths are:

1. Clydesdale bank is part of NAB group, with over 12+ million customers and one of the world’s top 40 financial services companies
2. Have won many awards which highlights its trustworthiness 
3. Clydesdale Bank currently sponsors the Scottish Exhibition Conference center and Hydro arena
4. Moody’s, Standard and Poor and Fitch have given a credit rating of “stable”
5. Clydesdale bank and its employees have raised for their charity partner Hospice UK

6. Employee strength of over 4000 people


Here are the weaknesses in the Clydesdale Bank SWOT Analysis:

1.It is smallest of the three main banks of Scotland, others being Bank of Scotland and Royal Bank of Scotland
2.Does not have any major presence outside UK


Following are the Opportunities in Clydesdale Bank SWOT Analysis:

1.Recovery of UK’s economy will help stabilize financial services
2.Diversify product offering to customers
3.Various FTAs being signed by EU will help banks increase its customer service points


The threats in the SWOT Analysis of Clydesdale Bank are as mentioned:

1.Due to losses suffered during the financial crisis and payment of fine in PPI case, owners want to sell stake in the bank
2. Banks like Clydesdale will suffer immensely in the event of independence of Scotland

Clydesdale Bank Competition

Below are the top 3 Clydesdale Bank competitors:

1.Bank of Scotland
2.Royal Bank of Scotland
3.Natwest bank

The brandguide table above concludes the Clydesdale Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clydesdale Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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