Clydesdale Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 904

SWOT Analysis of Clydesdale Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clydesdale Bank

Parent Company

National Australia Group Europe Limited


Finance and Insurance


Commercial bank

Tagline/ Slogan

We care about here


One of the three banks in Scotland to retain the right to issue its own banknotes



Businesses in the UK and personal banking

Target Group

Primarily the middle income group


A bank with a proud history of innovation and support

SWOT Analysis


1. Clydesdale bank is part of NAB group, with over 12+ million customers and one of the world’s top 40 financial services companies
2. Have won many awards which highlights its trustworthiness 
3. Clydesdale Bank currently sponsors the Scottish Exhibition Conference center and Hydro arena
4. Moody’s, Standard and Poor and Fitch have given a credit rating of “stable”
5. Clydesdale bank and its employees have raised for their charity partner Hospice UK

6. Employee strength of over 4000 people


1.It is smallest of the three main banks of Scotland, others being Bank of Scotland and Royal Bank of Scotland
2.Does not have any major presence outside UK


1.Recovery of UK’s economy will help stabilize financial services
2.Diversify product offering to customers
3.Various FTAs being signed by EU will help banks increase its customer service points


1.Due to losses suffered during the financial crisis and payment of fine in PPI case, owners want to sell stake in the bank
2. Banks like Clydesdale will suffer immensely in the event of independence of Scotland



1.Bank of Scotland
2.Royal Bank of Scotland
3.Natwest bank

The table above concludes the Clydesdale Bank SWOT analysis along with its marketing and brand parameters.


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