Ashmore SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 992

SWOT Analysis of Ashmore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Ashmore Group plc.


Investment Banking


Banking & Financial Services

Tagline/ Slogan



Investment Management firms dedicated to the emerging markets

Ashmore STP


SMEs and other businesses particularly in the emerging markets

Target Group

Wealthy individuals, professional investors, financial advisors etc.


A Specialist Investment manager in the emerging markets

Ashmore SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ashmore :

1. Major presence in the fastest growing economies of the world
2. Have won many major awards which define its credibility

3. Donated over GBP 2.5 million to various charitable organizations supporting local NGOs and improving welfare of disadvantaged communities, children, young people etc.
4. It has a profitable, robust and a scalable business model along with highly experienced management team which has ensured success in risky and emerging economies
5. The company has bounced back from a slump with the help of a stronger dollar and higher performance fees


1.Risky emerging economies have dealt a blow to the profitability
2. The prospect of higher interest rates in the UK and uncertainty of the emerging economy has led to investors not investing in emerging markets


1.An immense growth opportunity in mobilizing emerging markets capital
2. Diversify emerging markets product offering with new investment themes


1. Extreme risks involved in emerging markets and there is no guarantee of returns in such an environment
2. Company has exposure to credit risk and also impacted by exchange rate movements

Ashmore Competition


Below are the 3 main Ashmore competitors :

1. Wisdom Tree Investment Inc.
2. Coronation fund manager ltd
3. Alliance Bernstein Holdings

The brandguide table above concludes the Ashmore SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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