Close Brothers SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1037

SWOT Analysis of Close Brothers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Close Brothers

Parent Company

Close Brothers group PLC


Investment Banking


Financial Services

Tagline/ Slogan

Modern Merchant Banking


Online invoice discounting facility, IDeal



Businesses looking for financial solutions

Target Group

Small and Medium Enterprises


A product and service leader within the factoring and invoice discounting sector

SWOT Analysis


1. Provides bespoke solutions
2. Tailored funding packages
3. Very supportive to business startups and younger firms
4. The close brothers Business Barometer

5. Ethical approach to lending

6. Listed on London Stock Exchange and FTSE 250 Index, which shows its credibility

7. It also provides exclusive financial services to armed forces


1. Restricted geographic presence mostly to UK for revenues is a concern
2.Most of the sector is still recovering from the recession hence limited margins


1. Fully understanding the needs of the customer
2.Proper channeling of information to SME’s 
3.Create awareness in the market about their unique functioning


1.Recievable exchange platform
2.Poaching away of clients
3.Lack of awareness in enterprises about their working model



1. Aberdeen Asset Management PLC
2.Schroders PLC
3.St. James Place PLC

The table above concludes the Close Brothers SWOT analysis along with its marketing and brand parameters.


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