Henderson Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 640

SWOT Analysis of Henderson Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Henderson Group

Parent Company

Henderson Group


Investment Management



Tagline/ Slogan

Global Investors


Client centric business model



Financial professionals, private investors and institutional investors

Target Group

People or firms worldwide looking to invest in the market


Delivers sustain revenue growth over a period of time

SWOT Analysis


1. Listed on London Stock exchange and is a constituent FTSE 250 Index
2. Global presence
3. Listed on Australian Securities Exchange as a member of S&P/ASX200
4. Corporate restructuring has improved their functioning

5. Close to 100o people employed in the company

6. Consistent acquisitions have strengthened its market position


1. Limited brand presence as compared to big players

2.Intense competition means limited market share and thin margins


1. More expenditure in brand promotional activities
2.Tackling inflation and recession in future
3.Surviving through this turmoil between England and European Union


1.Lagging behind competition
2.Eurozone crisis and other economic recessions
3.Changes in policies in BFSI sector



1.Barclays PLC
2.Legal and General Group PLC
3.Clerical Medical Investment Group Ltd.

The table above concludes the Henderson Group SWOT analysis along with its marketing and brand parameters.


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