SMC Capitals SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2336
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SWOT Analysis of SMC Capitals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SMC Capitals

Parent Company

SMC group

Category

BFSI

Sector

Banking & Financial Services

Tagline/ Slogan

You have the vision, we have the path

USP

World class technology Support

SMC Capitals STP

Segment

Brokerage

Target Group

Urban and Rural Investors

Positioning

Complete Investment and Stock trading Solutions

SMC Capitals SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SMC Capitals :

1. Widerange of innovative financial services
2.  Strong PE arm.

3. State of artI.T infrastructure

4.  Strong international tie-ups
5. Workforce of over 4000 employees and over 7500 financial advisors
6. Customer base of over 7 million in over 450 cities

Weaknesses

1. Less penetration in India in terms of client base

Opportunities

1. Growing rural market
2.Earning Urban Youth

3. Educating people about the benefits of investments to increase target audience

Threats

1.Stringent Economic measures by Government and RBI
2.Entry of foreign finance firms in Indian Market

SMC Capitals Competition

Competitors

Below are the 3 main SMC Capitals competitors :

1.Reliance Capital

2.Indiabulls

3.  Angel Broking


The brandguide table above concludes the SMC Capitals SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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