Standard Life SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2379

SWOT analysis of Standard Life analyses the brand/company with its strengths, weaknesses, opportunities & threats. Standard Life is one of the leading brands in the banking & financial services sector. The table below also lists the top Standard Life competitors and elaborates Standard Life segmentation, targeting, positioning & USP.

Standard Life SWOT, Competitors, Marketing STP & Brand analysis Table
Standard Life Analysis

Parent Company

Standard Life PLC

Category

Life Insurance and Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

Helping to build a more prosperous world

USP

Endeavour to help people achieve more, live better and have confidence in their own futures

Standard Life STP

Segment

Financial professional , investor or people looking for insurance

Target Group

Companies and people looking for financial assistance

Positioning

A global investment solution business

Standard Life SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Standard Life. Strengths are:

1. Nearly 2 million shareholders and 6 million customers
2. Good brand equity
3. Advertising campaigns for goodwill generation 
4. Top of the mind recall value is high

5. Close to 9000 employees in the organization

6. It has presence in Europe, Canada and Asia, as well as two JVs, HDFC Life in India and Heng An Standard Life in China

Weaknesses

Here are the weaknesses in the Standard Life SWOT Analysis:

1.Intense competition means limited market share

2. Controversial events like job cuts, company operations in the past etc hurt the brand

Opportunities

Following are the Opportunities in Standard Life SWOT Analysis:

1. Generate goodwill among employees
2.Increase product offering

3. Emerging economies requiring financial services

Threats

The threats in the SWOT Analysis of Standard Life are as mentioned:

1.Alligning themselves to Scottish referendum 
2.Increasing competition 
3.Uncertainity regarding UK economy

Standard Life Competition

Competitors

Below are the top 3 Standard Life competitors:

1.Aviva PLC
2.Legal and General Group PLC
3.Prudential PLC

The brandguide table above concludes the Standard Life SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Standard Life. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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