Standard Life SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2543

SWOT analysis of Standard Life analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Standard Life SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Standard Life to benchmark its business & performance as compared to the competitors and industry. Standard Life is one of the leading brands in the banking & financial services sector. The table below also lists the top Standard Life competitors and elaborates Standard Life market segmentation, target group, positioning & Unique Selling Proposition (USP).

Standard Life SWOT, Competitors, Marketing STP & Brand analysis Table
Standard Life Brand Analysis
Parent Company

Standard Life PLC


Life Insurance and Financial Services


Banking & Financial Services

Tagline/ Slogan

Helping to build a more prosperous world


Endeavour to help people achieve more, live better and have confidence in their own futures

Standard Life STP

Financial professional , investor or people looking for insurance

Target Group

Companies and people looking for financial assistance


A global investment solution business

Standard Life SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Standard Life. Strengths are:

1. Nearly 2 million shareholders and 6 million customers
2. Good brand equity
3. Advertising campaigns for goodwill generation 
4. Top of the mind recall value is high

5. Close to 9000 employees in the organization

6. It has presence in Europe, Canada and Asia, as well as two JVs, HDFC Life in India and Heng An Standard Life in China


Here are the weaknesses in the Standard Life SWOT Analysis:

1.Intense competition means limited market share

2. Controversial events like job cuts, company operations in the past etc hurt the brand


Following are the Opportunities in Standard Life SWOT Analysis:

1. Generate goodwill among employees
2.Increase product offering

3. Emerging economies requiring financial services


The threats in the SWOT Analysis of Standard Life are as mentioned:

1.Alligning themselves to Scottish referendum 
2.Increasing competition 
3.Uncertainity regarding UK economy

Standard Life Competition

Below are the top 3 Standard Life competitors:

1.Aviva PLC
2.Legal and General Group PLC
3.Prudential PLC

The brandguide table above concludes the Standard Life SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Standard Life. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: