Standard Life SWOT Analysis, Competitors & USP

Standard Life PLC

Life Insurance and Financial Services

Banking & Financial Services

Helping to build a more prosperous world

Endeavour to help people achieve more, live better and have confidence in their own futures

Financial professional , investor or people looking for insurance

Companies and people looking for financial assistance

A global investment solution business

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Standard Life. Strengths are:

1. Nearly 2 million shareholders and 6 million customers
2. Good brand equity
3. Advertising campaigns for goodwill generation 
4. Top of the mind recall value is high

5. Close to 9000 employees in the organization

6. It has presence in Europe, Canada and Asia, as well as two JVs, HDFC Life in India and Heng An Standard Life in China

Here are the weaknesses in the Standard Life SWOT Analysis:

1.Intense competition means limited market share

2. Controversial events like job cuts, company operations in the past etc hurt the brand

Following are the Opportunities in Standard Life SWOT Analysis:

1. Generate goodwill among employees
2.Increase product offering

3. Emerging economies requiring financial services

The threats in the SWOT Analysis of Standard Life are as mentioned:

1.Alligning themselves to Scottish referendum 
2.Increasing competition 
3.Uncertainity regarding UK economy

Below are the top 3 Standard Life competitors:

1.Aviva PLC
2.Legal and General Group PLC
3.Prudential PLC