SWOT analysis of Standard Life analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Standard Life SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Standard Life to benchmark its business & performance as compared to the competitors and industry. Standard Life is one of the leading brands in the banking & financial services sector. The table below also lists the top Standard Life competitors and elaborates Standard Life market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Standard Life Brand Analysis | |
|---|---|
| Parent Company |
Standard Life PLC |
| Category |
Life Insurance and Financial Services |
| Sector | |
| Tagline/ Slogan |
Helping to build a more prosperous world |
| USP |
Endeavour to help people achieve more, live better and have confidence in their own futures |
| Standard Life STP | |
| Segment |
Financial professional , investor or people looking for insurance |
| Target Group |
Companies and people looking for financial assistance |
| Positioning |
A global investment solution business |
| Standard Life SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Standard Life. Strengths are: 1. Nearly 2 million shareholders and 6 million customers 5. Close to 9000 employees in the organization 6. It has presence in Europe, Canada and Asia, as well as two JVs, HDFC Life in India and Heng An Standard Life in China |
| Weaknesses |
Here are the weaknesses in the Standard Life SWOT Analysis: 1.Intense competition means limited market share 2. Controversial events like job cuts, company operations in the past etc hurt the brand |
| Opportunities |
Following are the Opportunities in Standard Life SWOT Analysis: 1. Generate goodwill among employees 3. Emerging economies requiring financial services |
| Threats |
The threats in the SWOT Analysis of Standard Life are as mentioned: 1.Alligning themselves to Scottish referendum |
| Standard Life Competition | |
| Competitors |
Below are the top 3 Standard Life competitors: 1.Aviva PLC |
The brandguide table above concludes the Standard Life SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Standard Life. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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