Skipton Building Society SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 633

SWOT Analysis of Skipton Building Society with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skipton Building Society

Parent Company

Skipton building Society


Financial Services


Banking & Financial Services

Tagline/ Slogan

My Building Society


One of the Oldest Building society



Banking and related financial services

Target Group

People from all walks of life looking for financial services


Providing different services at a large number of centers

SWOT Analysis


1. One of the largest building society in UK

2. More than 750,000 members
3.Merger with Chesham building society, the oldest surviving building society 
4. Heritage Brand since 1853

5. Strong presence in UK with over 100 branches


1. Controversy surrounding the takeover of Scarborough Building society
2.Alleged breach of data security & fall in the credit rating in recent times


1. Improve credit ratings
2.Rebranding can boost image
3.Taking use of heritage in marketing communication


1.Obsolete business model 
2.Unstable UK economy



1.HSBC Holdings PLC
2.Nationwide Building Society
3.Coventry Building Society

The table above concludes the Skipton Building Society SWOT analysis along with its marketing and brand parameters.


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