NRAM SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 807

SWOT analysis of NRAM analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NRAM SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NRAM to benchmark its business & performance as compared to the competitors and industry. NRAM is one of the leading brands in the banking & financial services sector. The table below also lists the top NRAM competitors and elaborates NRAM market segmentation, target group, positioning & Unique Selling Proposition (USP).

NRAM SWOT, Competitors, Marketing STP & Brand analysis Table
NRAM Brand Analysis
Parent Company

UK Asset Resolution Ltd


Asset management


Banking & Financial Services

Tagline/ Slogan



Major Mortgage player in the UK


House Owners

Target Group

Middle class and above


Premier Mortgage Service Provider

NRAM SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NRAM. Strengths are:

1. Services majority of mortgages and unsecured loan accounts in the UK
2. Arrears level has fallen continuously since its inception due to proactive arrears management
3. Repaid most of the government loans, thus driving cost reductions
4. Have continuously reduced on-going operational costs
5.Works with various charities like Yorkshire air ambulance, Children North East etc. to support education, building skills, improve health and well being
6. Majority of mortgage customers are up to date with mortgage payments


Here are the weaknesses in the NRAM SWOT Analysis:

1. Present primarily in the UK
2. Administrative error caused a severe loss


Following are the Opportunities in NRAM SWOT Analysis:

1. Diversify their offerings in the UK
2. Tap potential in other markets outside UK


The threats in the SWOT Analysis of NRAM are as mentioned:

1.  Economy of the UK is susceptible to external factors that may directly influence its growth
2. Customers with Mortgages running for 10 years and above have greater chances of failures 
3. If UK economy recovers, interest rates will rise which will make mortgages that much expensive

NRAM Competition

Below are the top 3 NRAM competitors:

1.Aberdeen Asset Management

2.Barclays Wealth

3. ING Group

The brandguide table above concludes the NRAM SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NRAM. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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