NRAM SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 427

SWOT Analysis of NRAM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

UK Asset Resolution Ltd


Asset management



Tagline/ Slogan



Major Mortgage player in the UK



House Owners

Target Group

Middle class and above


Premier Mortgage Service Provider

SWOT Analysis


1. Services majority of mortgages and unsecured loan accounts in the UK
2. Arrears level has fallen continuously since its inception due to proactive arrears management
3. Repaid most of the government loans, thus driving cost reductions
4. Have continuously reduced on-going operational costs
5.Works with various charities like Yorkshire air ambulance, Children North East etc. to support education, building skills, improve health and well being
6. Majority of mortgage customers are up to date with mortgage payments


1. Present primarily in the UK
2. Administrative error caused a severe loss


1. Diversify their offerings in the UK
2. Tap potential in other markets outside UK


1.  Economy of the UK is susceptible to external factors that may directly influence its growth
2. Customers with Mortgages running for 10 years and above have greater chances of failures 
3. If UK economy recovers, interest rates will rise which will make mortgages that much expensive



1.Aberdeen Asset Management

2.Barclays Wealth

3. ING Group

The table above concludes the NRAM SWOT analysis along with its marketing and brand parameters.


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