Wachovia SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 553

SWOT Analysis of Wachovia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Wells Fargo


Financial Services


Banking and Finance

Tagline/ Slogan

Together we will go far


One of the largest diversified financial services companies in the U.S.



Enterprise and Individuals who need financial help and advice

Target Group

Large enteprises and high net worth individuals


Most extensive distribution system for financial services

SWOT Analysis


1. Strong customer relations
2. Diversified financial service offerings 
3. It was one of the largest providers of banking services in the U.S.
4. After getting acquired , got a strong brand name and better financial position

5. Presence of strong parent company

6. Acquisitions had strengthened its position


1. Lacked global recognition as compared to competitors

2. Involved in breaches and legal issues


1. Expansion in other countries
2. Capitalize on the strengths of parent brand


1. Changing government regulations

2. Recession and other Financial crisis



1. JP Morgan Chase & Co.
2. Prudential Financial
3. ING Group

The table above concludes the Wachovia SWOT analysis along with its marketing and brand parameters.


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