Wachovia SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 814

SWOT Analysis of Wachovia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Wells Fargo


Financial Services


Banking & Financial Services

Tagline/ Slogan

Together we will go far


One of the largest diversified financial services companies in the U.S.

Wachovia STP


Enterprise and Individuals who need financial help and advice

Target Group

Large enteprises and high net worth individuals


Most extensive distribution system for financial services

Wachovia SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wachovia :

1. Strong customer relations
2. Diversified financial service offerings 
3. It was one of the largest providers of banking services in the U.S.
4. After getting acquired , got a strong brand name and better financial position

5. Presence of strong parent company

6. Acquisitions had strengthened its position


1. Lacked global recognition as compared to competitors

2. Involved in breaches and legal issues


1. Expansion in other countries
2. Capitalize on the strengths of parent brand


1. Changing government regulations

2. Recession and other Financial crisis

Wachovia Competition


Below are the 3 main Wachovia competitors :

1. JP Morgan Chase & Co.
2. Prudential Financial
3. ING Group

The brandguide table above concludes the Wachovia SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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