Wachovia SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 765
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SWOT Analysis of Wachovia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wachovia

Parent Company

Wells Fargo

Category

Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

Together we will go far

USP

One of the largest diversified financial services companies in the U.S.

Wachovia STP

Segment

Enterprise and Individuals who need financial help and advice

Target Group

Large enteprises and high net worth individuals

Positioning

Most extensive distribution system for financial services

Wachovia SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wachovia :

1. Strong customer relations
2. Diversified financial service offerings 
3. It was one of the largest providers of banking services in the U.S.
4. After getting acquired , got a strong brand name and better financial position

5. Presence of strong parent company

6. Acquisitions had strengthened its position

Weaknesses

1. Lacked global recognition as compared to competitors

2. Involved in breaches and legal issues

Opportunities

1. Expansion in other countries
2. Capitalize on the strengths of parent brand

Threats

1. Changing government regulations

2. Recession and other Financial crisis

Wachovia Competition

Competitors

Below are the 3 main Wachovia competitors :

1. JP Morgan Chase & Co.
2. Prudential Financial
3. ING Group


The brandguide table above concludes the Wachovia SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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