International Personal Finance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 548

SWOT Analysis of International Personal Finance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

International Personal Finance

Parent Company

International Personal Finance





Tagline/ Slogan

Making a difference in everyday life by offering simple and personalized financial solutions


Repayment through small manageable amounts



People looking to borrow small sum of money

Target Group

People from age group of 20 to 50


International provider of home credit and digital loans

SWOT Analysis


1. Listed on London Stock Exchange and constituent of FTSE 250 Index
2. Secondary listing on Warsaw Stock Exchange
3. Customer base of 2.5+ million across Europe, Australia and Mexico
4. Their business is model is simple , responsible and straightforward

5. Serve those market where consumers are underserved by financial service providers


1. Intense competition means limited market share & susceptible to economic recessions 
3.Operates in a very niche segment


1.More strategic moves in this area 
2.Focussing on innovation
3.Promoting their digital platform


1.Big financial service providers
2.Eurozone crisis
3.Money laundering



1. Grupo Financiero Banamex, S.A. de C.V.
2. Bank Polska Kasa Opieki S A
3. Banca Comerciala Romana SA

The table above concludes the International Personal Finance SWOT analysis along with its marketing and brand parameters.


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