SWOT analysis of Friends Provident analyses the brand/company with its strengths, weaknesses, opportunities & threats. Friends Provident is one of the leading brands in the banking & financial services sector. The table below also lists the top Friends Provident competitors and elaborates Friends Provident segmentation, targeting, positioning & USP.
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Friends Provident |
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Parent Company |
Aviva Group |
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Category |
Life Insurance |
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Sector |
Insurance |
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USP |
Emphasis on best service |
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STP |
|
|
Segment |
Insurance |
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Target Group |
Individuals of all age |
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Positioning |
Best service provider; competitive pricing |
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SWOT Analysis |
|
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Strengths |
1. Friends Provident was the first investment house in the UK to offer a fully ethical investment fund called the Stewardship fund. 2. Sponsored the new Twenty 20 cricket competition 3. Sponsored Southampton F.C. and help finance the building of St.Mary’s Stadium 4. Friends Provident had large offices in a number of locations including Manchester, Clyst St. Mary in Exeter and Dorking, and was the second largest employer in Salisbury 5. Around 6000 employees worldwide 6. Received a lot of protection, pension, investment, and international awards. |
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Weaknesses |
1. Operations through subsidiaries results in lost opportunity for scale economies 2.Intense competition means limited market share |
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Opportunities |
1.Opportunities for adding more subsidiaries to increase geographical reach 2.Wider product portfolio designed to help become one stop service institution 3. Increasing investment in technology to gain a huge competitive advantage by reducing costs |
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Threats |
1.Effects of macroeconomic turmoil that persisted throughout the year 2.Need to protect against insurance frauds and bad debts 3.Economic cycles and government intervention can create significant changes to industry |
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Competition |
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Competitors |
1.AEGON Life Insurance 2.AIG Life Insurance 3. Bright Grey Life Insurance 4. ESMI Life Insurance |
The brandguide table above concludes the Friends Provident SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Friends Provident. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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