Countrywide Legal Indemnities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 457

SWOT Analysis of Countrywide Legal Indemnities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Countrywide Legal Indemnities

Parent Company

Countrywide Legal Indemnities


Legal indemnity




It is one of the UK’s leading intermediaries



Legal Indemnity

Target Group

Repair liability, contaminated land, cover for developers, Japanese knotweed, rights to light, title insurance


Countrywide Legal expertise firm in UK

SWOT Analysis


1. In 1997, Countrywide became the first legal indemnity provider to be endorsed by The Law Society, providing its members with a Defective Title insurance Scheme and other related indemnities on their behalf.

2. The Sunday Times listed Countrywide Legal among the top 100 Companies

3. Named in the Solicitors Journal as being “one of the country’s leading intermediaries”

4. The first company to pioneer a genuine 24-hour quotation service coupled with competitive premiums and comprehensive policy cover.

5. A M Best: A (excellent) Standard & Poors: A (stable) Fitch: A2 (good)


1. Operation expenses are impacting their profit margin

2. The company has indulged in alleged litigations that has affected the credit ratings of the group


1. Identify new and uncontested market opportunities in order to expand its customer base

2.Introduce more products as per changing customer’s needs

3. Expand to new territories

4. Introduce new services.


1. Tough competitive position

2. Increasing insurance frauds can increase their claim losses

3. Might lose market share to its competitors





3. Prudential

The table above concludes the Countrywide Legal Indemnities SWOT analysis along with its marketing and brand parameters.


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