Howden Insurance Brokers Limited SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 830

SWOT Analysis of Howden Insurance Brokers Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Howden Insurance Brokers Limited

Parent Company

Howden Broking Group


Professional Indemnity and Directors' and Officers' insurance




Specialist Professional Indemnity and Directors' and Officers' insurance broker based in London, UK.




Target Group

Top companies


Specialist Professional Indemnity and Directors' and Officers' insurance broker; Committed to excellence and great customer service.

SWOT Analysis


1. Howden Insurance Brokers was winner of the "Insurance Broker of the Year"

2. Financially strong and well positioned to continue its success
3. Deep market expertise and Knowledgeable representatives backed by a team of professionals

4. Howden has a first-rate reputation worldwide as a market leader in its specialist areas.

5. Its business verticals include Liability and Financial Risks, Property and Construction Insurance,  Health & Employee Benefits


1. Operates only in a few areas means limited market share

2. Highly competitive sector means low business and profits


1. Can introduce more products to cater to a larger segment 2.Growing income levels of people

3.Geographical Expansion nationally as well as global tie-ups


1. Competition from existing and new players

2. Increasingly knowledgeable and aware customers

3. Insurance products are very price sensitive, given the number of players, it is important to stay competitive





3.JLT Group

4. Willis

The table above concludes the Howden Insurance Brokers Limited SWOT analysis along with its marketing and brand parameters.


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