Howden Insurance Brokers Limited SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2782

SWOT analysis of Howden Insurance Brokers Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Howden Insurance Brokers Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Howden Insurance Brokers Limited to benchmark its business & performance as compared to the competitors and industry. Howden Insurance Brokers Limited is one of the leading brands in the banking & financial services sector. The table below also lists the top Howden Insurance Brokers Limited competitors and elaborates Howden Insurance Brokers Limited market segmentation, target group, positioning & Unique Selling Proposition (USP).

Howden Insurance Brokers Limited SWOT, Competitors, Marketing STP & Brand analysis Table

Howden Insurance Brokers Limited

Parent Company

Howden Broking Group


Professional Indemnity and Directors' and Officers' insurance




Specialist Professional Indemnity and Directors' and Officers' insurance broker based in London, UK.




Target Group

Top companies


Specialist Professional Indemnity and Directors' and Officers' insurance broker; Committed to excellence and great customer service.

SWOT Analysis


1. Howden Insurance Brokers was winner of the "Insurance Broker of the Year"

2. Financially strong and well positioned to continue its success
3. Deep market expertise and Knowledgeable representatives backed by a team of professionals

4. Howden has a first-rate reputation worldwide as a market leader in its specialist areas.

5. Its business verticals include Liability and Financial Risks, Property and Construction Insurance,  Health & Employee Benefits


1. Operates only in a few areas means limited market share

2. Highly competitive sector means low business and profits


1. Can introduce more products to cater to a larger segment 2.Growing income levels of people

3.Geographical Expansion nationally as well as global tie-ups


1. Competition from existing and new players

2. Increasingly knowledgeable and aware customers

3. Insurance products are very price sensitive, given the number of players, it is important to stay competitive





3.JLT Group

4. Willis

The brandguide table above concludes the Howden Insurance Brokers Limited SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Howden Insurance Brokers Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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