ChoiceQuote Insurance Services SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 452

SWOT Analysis of ChoiceQuote Insurance Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ChoiceQuote Insurance Services

Parent Company

Groupama Insurances


Diversified insurance- Motor Trade, Courier, Taxi, Commercial, Personal Insurarnce.



Tagline/ Slogan

The Right Choice. No Compromise


Specialist wheels-based insurance broker



Motor Insurance(majorly)

Target Group

Mostly vehicles businesses – either two wheeler or four wheeler


Specialist wheels-based insurance broker

SWOT Analysis


1.ChoiceQuote Insurance has been a specialist wheels-based insurance broker since it was established in 1995.

2. Now one of the best known names in the motor trade, fleet and taxi insurance sectors

3. ChoiceQuote has developed a loyal customer base throughout the UK.

4. Expert broking teams are available over the phone to help with insurance requirements

5. ChoiceQuote can get a competitive deal on policies tailored to customer’s wheels-based business.

6. Strong presence in UK


1. Limited market share as compared to the global leaders in the industry

2. Marketing effort very less and has a great potential to reach to more people/businesses.


1. Expansion through tie-ups and collaborations can enhance services

2. Can leverage its credibility to include many new customers

3. Marketing effort very less and has a great potential to reach to more people/businesses


1. Sustainability is a major challenge in the industry

2. Economic fluctuations can affect industry operations

3. Increasingly aware and knowledgeable customer base, might be difficult to maintain loyalty as switching costs would be low

4. Many new small players in the industry



1. Aviva Car Insurance

2. Direct Line Car Insurance

3. Saga car Insurance

4. Allianz Insurance

The table above concludes the ChoiceQuote Insurance Services SWOT analysis along with its marketing and brand parameters.


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