Beazley Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1234

SWOT analysis of Beazley Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Beazley Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Beazley Group to benchmark its business & performance as compared to the competitors and industry. Beazley Group is one of the leading brands in the banking & financial services sector. The table below also lists the top Beazley Group competitors and elaborates Beazley Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

Beazley Group SWOT, Competitors, Marketing STP & Brand analysis Table

Beazley Group

Parent Company

Beazley group


Life, accident & health, marine, political risks & contingency, property, reinsurance, professional liability, management liability, environmental liability




The highest standards of underwriting and claims service worldwide.



Diversified insurance

Target Group

Individuals and Firms


The highest standards of underwriting and claims service worldwide.

SWOT Analysis


1. Specialist insurer with many years of experience

2. Provides clients with the highest standards of underwriting and claims service worldwide.

3. All its insurance businesses are rated A (Excellent) by A.M. Best.

4. Operations in Europe, the US, Asia, Middle East and Australia.

5. Market leader in many of its chosen lines, which include professional indemnity, property, marine, reinsurance, accident and life, and political risks and contingency business.

6. It is present on the London Stock Exchange and FTSE 250 Index


1. The company is over dependent on the home market, driving majority of the revenue being generated from UK.

2. Intense competition means limited business share


1. The ageing population of the home market shows great opportunity for the company in terms of insurance products.

2. The company has opportunity in other emerging markets

3. Increasing workforce size can help grow the organisation organically.


1. The company’s home market that is the dependent market has a poor economic outlook.

2. The European market shows a slowdown decreasing the demand for the insurance products of the company

3. Unfavorable political scenario can affect operations



1. AIG

2. Standard Life

The brandguide table above concludes the Beazley Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Beazley Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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