Beazley Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 618

SWOT Analysis of Beazley Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Beazley Group

Parent Company

Beazley group


Life, accident & health, marine, political risks & contingency, property, reinsurance, professional liability, management liability, environmental liability




The highest standards of underwriting and claims service worldwide.



Diversified insurance

Target Group

Individuals and Firms


The highest standards of underwriting and claims service worldwide.

SWOT Analysis


1. Specialist insurer with many years of experience

2. Provides clients with the highest standards of underwriting and claims service worldwide.

3. All its insurance businesses are rated A (Excellent) by A.M. Best.

4. Operations in Europe, the US, Asia, Middle East and Australia.

5. Market leader in many of its chosen lines, which include professional indemnity, property, marine, reinsurance, accident and life, and political risks and contingency business.

6. It is present on the London Stock Exchange and FTSE 250 Index


1. The company is over dependent on the home market, driving majority of the revenue being generated from UK.

2. Intense competition means limited business share


1. The ageing population of the home market shows great opportunity for the company in terms of insurance products.

2. The company has opportunity in other emerging markets

3. Increasing workforce size can help grow the organisation organically.


1. The company’s home market that is the dependent market has a poor economic outlook.

2. The European market shows a slowdown decreasing the demand for the insurance products of the company

3. Unfavorable political scenario can affect operations



1. AIG

2. Standard Life

The table above concludes the Beazley Group SWOT analysis along with its marketing and brand parameters.


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