MEGA Life and Health Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 649

SWOT Analysis of MEGA Life and Health Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MEGA Life and Health Insurance

Parent Company



Life and Health Insurance


Banking & Financial Services

Tagline/ Slogan

Health protection that fits your life


Simplifying health and supplemental insurance purchasing experience

MEGA Life and Health Insurance STP


Personal and Institutional Insurance

Target Group

Life and Health Insurance


Emphasis on health protection(mainly self-insurers)

MEGA Life and Health Insurance SWOT Analysis


1. Known for its prudent investment management

2. Wide range of policies

3. International expertise and reputation of HealthMarkets

4. Serving its customers consistently since many years

5. Diverse portfolio suiting the requirements of its customers


1. Small operations and limited marketing compared to big players

2. Intense competition means limited market share


1. Growing rural market

2.Earning Urban Youth

3. Cross selling through financial services such as banking


1.Continued erosion of market share.

2. Volatile financial markets and low interest rates.

3. Increased competition from banks (deposits and other products that they might distribute

MEGA Life and Health Insurance Competition


1. US Health and Life Insurance Company

2. American National Insurance Company

3. Assurant

4. Colonial Life and Accident Insurance Company

The brandguide table above concludes the MEGA Life and Health Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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