MEGA Life and Health Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 486

SWOT Analysis of MEGA Life and Health Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MEGA Life and Health Insurance

Parent Company



Life and Health Insurance



Tagline/ Slogan

Health protection that fits your life


Simplifying health and supplemental insurance purchasing experience



Personal and Institutional Insurance

Target Group

Life and Health Insurance


Emphasis on health protection(mainly self-insurers)

SWOT Analysis


1. Known for its prudent investment management

2. Wide range of policies

3. International expertise and reputation of HealthMarkets

4. Serving its customers consistently since many years

5. Diverse portfolio suiting the requirements of its customers


1. Small operations and limited marketing compared to big players

2. Intense competition means limited market share


1. Growing rural market

2.Earning Urban Youth

3. Cross selling through financial services such as banking


1.Continued erosion of market share.

2. Volatile financial markets and low interest rates.

3. Increased competition from banks (deposits and other products that they might distribute



1. US Health and Life Insurance Company

2. American National Insurance Company

3. Assurant

4. Colonial Life and Accident Insurance Company

The table above concludes the MEGA Life and Health Insurance SWOT analysis along with its marketing and brand parameters.


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