Jackson National Life SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 664

SWOT Analysis of Jackson National Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jackson National Life

Parent Company

Prudential plc


Offers annuities for retail investors and fixed income products for institutional investors


Banking & Insurance

Tagline/ Slogan

What care feels like


Care for their customers




Target Group

Retail investors and institutional investors


Care for their customers

SWOT Analysis


1. Existing distribution and sales networks

2. Experienced business units with a strong backing of parent company

3. Over 4000+ employees in the organization

4. Barrier of market entry

5. Strong presence domestic Market

6. Ranked first among variable annuity (VA) providers for Brand Equity and Overall Brand Awareness

7.Ranked first among VA providers for CoRe Score™, a single measure of company strength and momentum

8. Achieved the top ranking among VA providers in the Variable Annuity Ownership category, a weighted metric for market penetration, share of VA assets and the proportion of current users who consider a firm to be their primary provider

9. Call Center World Class Call Certification award from Service Quality Measurement Group

10.Highest Customer Satisfaction in the Financial Sector award

11. Has been recognized by several awards over the years


1. Intense competition means limited market share and slow growth

2. No global presence as compared to some global players


1. Growing demand in US as well as international markets

2. New products and services

3.Growth rates and profitability

4. Growing economy

5. Venture capital

6. New acquisitions


1. Global economy fluctuations

2. Tax changes

3. Unexpected problems

4. Price changes and increase in labor costs

5.Growing competition and lower profitability



1. Massachusetts Mutual Life Insurance Company

2. New York Life Insurance Company

3. The Northwestern Mutual Life Insurance Company

The table above concludes the Jackson National Life SWOT analysis along with its marketing and brand parameters.


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