Erie Insurance Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1420

SWOT analysis of Erie Insurance Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. Erie Insurance Group is one of the leading brands in the banking & financial services sector.

In addition to SWOT Analysis, the table below also lists the top Erie Insurance Group competitors and elaborates Erie Insurance Group segmentation, targeting, positioning & USP.

Erie Insurance Group

Parent Company

Erie Insurance Group


Auto, Home, Commercial and life insurance


Banking & Financial Services

Tagline/ Slogan

Seriously Good


Best service

Erie Insurance Group STP


Auto, Home , Commercial and Life Insurance

Target Group

Middle class, Small businesses


Best service provider

Erie Insurance Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Erie Insurance Group. Strengths are:

1. Excellent customer service

2. 24/7 claim support

3. Covers condos and mobile homes

4. Their vast network of independent insurance Agents serves more than 4 million insurance Customers in 12 states and the District of Columbia

5. Erie Insurance has more than 5 million policies in force for auto, home and commercial insurance, and more than 300,000+ life, annuity and disability income policies in force.

6. More than 2,000+ agencies represent Erie Insurance across many states

7. More than 4,500+ Employees work at the company’s Home Office in Erie, Pa., and in the field offices across its territory

8. Erie Insurance Group is ranked among the 500 largest U.S. companies, in terms of revenue

9. Erie Insurance Group is one of the largest property/casualty insurance group.


Here are the weaknesses in the Erie Insurance Group SWOT Analysis:

1. Coverage available only in a few US states and no global exposure

2.Highly competitive market and economic instability means low margins


Following are the Opportunities in Erie Insurance Group SWOT Analysis:

1. Growing health insurance sector

2. To expand more in the USA

3. Introduce more products in line with the changing needs of customers

4. Expansion into new countries as well.


The threats in the SWOT Analysis of Erie Insurance Group are as mentioned:

1. Regulatory changes might lead to more costs reducing the profit margins

2.Competitive pressures reducing the profit margin

3. Global financial situation

4. Insurance fraud is a big threat to the business

Erie Insurance Group Competition


Below are the top 3 Erie Insurance Group competitors:

1.American International Group, INC.

2.The Allstate Corporation

3.State Farm Mutual Automobile Insurance Company

The brandguide table above concludes the Erie Insurance Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Erie Insurance Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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