EmblemHealth SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 748

SWOT Analysis of EmblemHealth with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Health Insurance


Banking & Insurance

Tagline/ Slogan

What care feels like


Helping people stay healthy, get well and live better



Health Insurance

Target Group

All age groups


Helping people stay healthy, get well and live better

SWOT Analysis


1. Experienced business units

2. Acquisition of companies have furthers strengthened its position in the market

3. Skilled workforce of over 2000+ employees

4. Monetary assistance provided

5. Serves nearly 3.5 million people  — ranging from employees in small and large groups to individuals, public workers and retirees —  committed to preserving members’ health and wellness.

6. Strong community presence after launching Neighborhood Care for medical guidance


1.Highly competitive market means limited market share & less geographic penetration

2.Small business units leading to fragmentation and hence loss because of economy of scale


1.Growing demand is a positive thing as the business is going to increase provided the firm can capture this demand by offering new products and services

2.Income level at a constant increase

3.New markets, acquisitions, global markets ensure that the firm spreads to new geographic locations and ensure more diverse businesses.


1.Tax changes can adversely affect the business

2. Economic crisis and global financial problems

3.Increasing pressure on margins because of huge competition in this sector.



1.Unitedhealth Group Incorporated

2. Healthnow New York Inc.
3. LifeTime Healthcare. Inc

The table above concludes the EmblemHealth SWOT analysis along with its marketing and brand parameters.


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