Colonial Life & Accident Insurance Company SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 971

SWOT Analysis of Colonial Life & Accident Insurance Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colonial Life & Accident Insurance Company

Parent Company

Unum Group


Disability, accident, life, cancer, critical illness & hospital confinement insurance


Banking & Financial Services

Tagline/ Slogan

The benefits of good hardwork


Emphasis on self-respect & hard work; Helping America's Workers for 75 Years.

Colonial Life & Accident Insurance Company STP


Disability, accident, life, cancer, critical illness & hospital confinement insurance

Target Group

Middle income households


Emphasis on self-respect & hard work

Colonial Life & Accident Insurance Company SWOT Analysis


1. Stable financially - A rating by AM Best, Fitch and S&P

2. With more than 10,000 sales representatives and more than 1,000 home office professionals, it is helping during life's most challenging times.

3. Numerous first-place awards from brokers in the last eight consecutive years for products, service and innovation from the Benefits Selling Readers’ Choice Awards

4. Consistently strong industry ratings, strong investment portfolio and long-term profitable growth.

5. Supported civic and charitable efforts that create lasting and valuable relationships in communities for 75 years.

6. Its vast portfolio includes Accident Insurance, Cancer Insurance, Critical Illness Insurance, Dental Insurance, Disability Insurance, Life Insurance, Supplemental Health Insurance


1. Less operations and brand awareness compared to international players

2. Limited global operations as compared to competitors


1.Growing health insurance market

2. Improving negative perception among people which will lead to better reviews in the future.

3. Diversifying portfolios for customers

4. New emerging markets


1. Regulatory changes might adversely affect firm’s operations

2.Competitive pressures might lead to decreasing margins

3. Might lose the market share if proper action is not taken to tackle with the competitors.

Colonial Life & Accident Insurance Company Competition


1.CNO Financial Group

2. AFLAC Incorporated

3.The Northwestern Mutual Life Insurance Company

The brandguide table above concludes the Colonial Life & Accident Insurance Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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