American Income Life Insurance Company SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1629

SWOT Analysis of American Income Life Insurance Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Income Life Insurance Company

Parent Company

Torchmark Corporation


Life Insurance- Healthcare


Banking & Financial Services

Tagline/ Slogan

Protecting working families since 1951


Specializing in life and supplemental health insurance

American Income Life Insurance Company STP


Life insurance, health insurance, investment, and annuity

Target Group

Organizations such as credit  unions or labor unions


Marketed through multiple distribution channels including direct response, and exclusive and independent agencies

American Income Life Insurance Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American Income Life Insurance Company :

1. A+ rating from both AM Best and BBB (Superior Rating)

2.Decent price range

3.Online payment seen as customer friendly & highly preferred one

4.Efficient underwriting and product focus generating higher underwriting margins

5.Continued strong performance at life insurance segment

6. It has a significant presence in United States, Canada, New Zealand


1. Intense competition from other players means limited market share

2. Low brand awareness and less geographic penetration compared to global players


1.Turnaround in US life insurance and pension market

2.Expanding healthcare business

3.Positive trends in the US healthcare sector would help Torchmark market its products effectively and fuel its revenue growth


1.Competitive pressures likely to intensify pressure on margins

2. Regulatory changes could affect financial strength and performance

3.Increased incidence of natural disasters testing claims paying ability

American Income Life Insurance Company Competition


Below are the 3 main American Income Life Insurance Company competitors :

1. Bankers Life and Casualty Company

2.Globe Life Insurance

3.Citigroup Inc.

The brandguide table above concludes the American Income Life Insurance Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to American Income Life Insurance Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: