SWOT Analysis of American Income Life Insurance Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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American Income Life Insurance Company |
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Parent Company |
Torchmark Corporation |
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Category |
Life Insurance- Healthcare |
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Sector |
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Tagline/ Slogan |
Protecting working families since 1951 |
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USP |
Specializing in life and supplemental health insurance |
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American Income Life Insurance Company STP |
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Segment |
Life insurance, health insurance, investment, and annuity |
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Target Group |
Organizations such as credit unions or labor unions |
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Positioning |
Marketed through multiple distribution channels including direct response, and exclusive and independent agencies |
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American Income Life Insurance Company SWOT Analysis |
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Strengths |
1. A+ rating from both AM Best and BBB (Superior Rating) 2.Decent price range 3.Online payment seen as customer friendly & highly preferred one 4.Efficient underwriting and product focus generating higher underwriting margins 5.Continued strong performance at life insurance segment 6. It has a significant presence in United States, Canada, New Zealand |
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Weaknesses |
1. Intense competition from other players means limited market share 2. Low brand awareness and less geographic penetration compared to global players |
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Opportunities |
1.Turnaround in US life insurance and pension market 2.Expanding healthcare business 3.Positive trends in the US healthcare sector would help Torchmark market its products effectively and fuel its revenue growth |
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Threats |
1.Competitive pressures likely to intensify pressure on margins 2. Regulatory changes could affect financial strength and performance 3.Increased incidence of natural disasters testing claims paying ability |
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American Income Life Insurance Company Competition |
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Competitors |
1. Bankers Life and Casualty Company 2.Globe Life Insurance 3.Citigroup Inc. |
The brandguide table above concludes the American Income Life Insurance Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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