Allied Dunbar SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 914

SWOT Analysis of Allied Dunbar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allied Dunbar

Parent Company

BAT Industries




Banking & Financial Services

Tagline/ Slogan

Your Money. Your Choice.


Offers unit-linked bonds which could be sold door-to-door

Allied Dunbar STP


Life insurance, car insurance, investments

Target Group

Middle income group and High net worth individuals


A retail investment group which avoids direct financial exposure to policy holders funds and liabilities

Allied Dunbar SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Allied Dunbar :

1. Diverse range of insurance policies
2. Global presence with strong network
3. Catrers financial services to large multinational corporations
4. Strong network of intermediaries groups and brokers

5. Was a part of the FTSE 250 Index


1.Fall in the market would suffer the account maturity value & mortgage payments shortfall.
2.Fined by FSA in 2004, there by losing the trust of customers
3.Stopped endowement mortgages


1.can enter into investment banking division
2.expand the business operations into Asian countries


1.Policies are highly correlated with stock market returns.
2.Endowment complaints

Allied Dunbar Competition


Below are the 3 main Allied Dunbar competitors :


The brandguide table above concludes the Allied Dunbar SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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