Suffolk Life SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 642

SWOT Analysis of Suffolk Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Suffolk Life

Parent Company

Legal and General


Pensions, Self-invested personal pensions


Banking & Financial Services

Tagline/ Slogan

Working harder for every customer


Suffolk Life is a non-advice pension provider and is well known for its commercial property investment expertise.

Suffolk Life STP



Target Group

Pension receivers, self-invested personal pensioners ( mostly middle class income people)


Emphasis on service offered to every customer. Positions itself as a customer-centric firm.

Suffolk Life SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Suffolk Life :

1. Great brand presence due to the history of the firm

2. Enjoys high reputation among people

3. Superior financial strength

4. Actively contributes to corporate social responsibility.

5. Strong expertise in the workforce

6. Charity work has enhanced the brand image of the company


1. Small business units- so operational issues arise

2. Geographic limitation means lower market share & brand awareness


1. Growing demand- as the economy is growing, this sector tends to grow at almost the same pace. The firm can cash in this new demand by expanding its business.

2. Scope for entering new markets

3. Scope for acquisitions/entering global markets.


1.Tax changes

2.Macroeconomic policies will influence this sector a lot as people’s consumption and spending changes accordingly

3. Increasing costs due to growing inflation

Suffolk Life Competition


Below are the 6 main Suffolk Life competitors :

1.TPI Pension

2. Hargreaves Lansdown Pension

3. Bestinvest Pension

4. Fidelity Personal Investing Pension

5. Alliance Trust Pension 6. Ascentric Pension

The brandguide table above concludes the Suffolk Life SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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