Symetra SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1010

SWOT analysis of Symetra analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Symetra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Symetra to benchmark its business & performance as compared to the competitors and industry. Symetra is one of the leading brands in the banking & financial services sector. The table below also lists the top Symetra competitors and elaborates Symetra market segmentation, target group, positioning & Unique Selling Proposition (USP).

Symetra SWOT, Competitors, Marketing STP & Brand analysis Table
Symetra Brand Analysis
Parent Company

Symetra Financial Corporation


Retirement plans, employee benefits, annuities, Life Insurance


Banking & Financial Services

Tagline/ Slogan

I just want to fly


Commitment to helping people reach higher and fly farther

Symetra STP


Target Group

Retired employees, Working employees


Pioneer in medical stop loss insurance and a leader in fixed deferred annuity sales through banks

Symetra SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Symetra. Strengths are:

1. Skilled workforce with over 1200 employees

2. Domestic market

3. Existing distribution and sales network

4. Its services include Retirement plans, Employee benefits, Annuities and Life insurance

5. Service minded- Serves 1.7 million customers across US, through a network of independent advisors, brokers and agents.

6. Contributed to many charitable organizations

7. Financially strong and stable


Here are the weaknesses in the Symetra SWOT Analysis:

1. Declining margin is a concern.

2. This sector heavily depended on the economic growth and macroeconomic policies.


Following are the Opportunities in Symetra SWOT Analysis:

1.Growing industry – There is always a growth opportunity in this sector as most of the people except children either work or are retired.

2. Claim process can be improved by sensitizing employees to the needs of customers / employing educated customers

3. Venturing into new segments in the insurance field like auto insurance etc.


The threats in the SWOT Analysis of Symetra are as mentioned:

1.Competitive pressures might lead to decreasing margins

2. Tax changes might further increase the pressure

3. Macroeconomic policies might have a huge impact on this firm as the employment depends on those policies

Symetra Competition

Below are the top 3 Symetra competitors:

1.Safg Retirement Services, Inc.

2. Metlife, Inc.

3. Aegon Usa, Inc.

The brandguide table above concludes the Symetra SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Symetra. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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