Kemper Direct SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 464

SWOT Analysis of Kemper Direct with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kemper Direct

Parent Company

Kemper Corporation


Auto, Renters, Condo, and/or Homeowners Insurance



Tagline/ Slogan

The Right Choice is Simple


The company recently revamped its marketing concept by merging the importance of customer service and technology in today’s insurance industry. They identify this new concept as “iMingle”.




Target Group

Auto, Renters, Condo, and/or Homeowners


Focused with importance of customer service and technology in today’s insurance industry.

SWOT Analysis


1. Presence in many states across the USA

2.It was earlier known as Unitrin Direct

3. Many years of experience in the industry gaining a huge brand value

4. Over 6 million+ policyholders

5. Strong ratings and robust financial position of the company

6. Other customer focused brands like iMingle and have boosted its image


1. Highly competitive market means limited market share

2. Susceptible to financial recession and economic fluctuations


1. Maximizing customer satisfaction by better handling of claims
2. Best customer service by employing well educated employee
3. Employee training programs so that they stay updated with the technology changes

4. Sensitization of employees towards problem/claim handling

5. Entry into new domains


1. Bad customer rating might lead to adverse effect in future sales because of negative word-of-mouth publicity by unsatisfied customers 2. Technology changes might influence the business operations
3. Losing business to its competitors



1. Infinity Property and Casualty Corporation

2. Sentry Insurance

3. Farmers Insurance Group

4. Geico Corporation 5. Workmen’s Auto Insurance Company

The table above concludes the Kemper Direct SWOT analysis along with its marketing and brand parameters.


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