SWOT Analysis of Kemper Direct with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Kemper Direct |
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Parent Company |
Kemper Corporation |
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Category |
Auto, Renters, Condo, and/or Homeowners Insurance |
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Sector |
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Tagline/ Slogan |
The Right Choice is Simple |
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USP |
The company recently revamped its marketing concept by merging the importance of customer service and technology in today’s insurance industry. They identify this new concept as “iMingle”. |
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Kemper Direct STP |
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Segment |
Insurance |
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Target Group |
Auto, Renters, Condo, and/or Homeowners |
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Positioning |
Focused with importance of customer service and technology in today’s insurance industry. |
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Kemper Direct SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kemper Direct : 1. Presence in many states across the USA 2.It was earlier known as Unitrin Direct 3. Many years of experience in the industry gaining a huge brand value 4. Over 6 million+ policyholders 5. Strong ratings and robust financial position of the company 6. Other customer focused brands like iMingle and Teachers.com have boosted its image |
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Weaknesses |
1. Highly competitive market means limited market share 2. Susceptible to financial recession and economic fluctuations |
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Opportunities |
1. Maximizing customer satisfaction by better handling of claims 4. Sensitization of employees towards problem/claim handling 5. Entry into new domains |
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Threats |
1. Bad customer rating might lead to adverse effect in future sales because of negative word-of-mouth publicity by unsatisfied customers 2. Technology changes might influence the business operations |
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Kemper Direct Competition |
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Competitors |
Below are the 5 main Kemper Direct competitors : 1. Infinity Property and Casualty Corporation 4. Geico Corporation 5. Workmen’s Auto Insurance Company |
The brandguide table above concludes the Kemper Direct SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Kemper Direct. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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