Promina Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 880

SWOT Analysis of Promina Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Promina Group

Parent Company

Suncorp-Metway Limited


General Insurance and Wealth Management


Insurance and Finance


One of the most prominent insurance companies in Australia and New Zealand



Insurance and Finance

Target Group

High wealth individuals and businesses


Emphasis on maximizing of the profits of its customers

SWOT Analysis


1. Has 200+ offices across Australia and New Zealand

2. The group traces its operations back to 1833 in Australia and back to 1878 in New Zealand

3. Various brands under this group – AAMI, APIA, Just Car Insurance, Vero Insurance, Asteron, Tyndall, Autosure, AXIOM, Mariner, SIS, Guardian Trust

4. Over 7000 employees in the organization


1. Limited geographic presence compared to global insurance companies

2. Highly competitive market means limited business share


1. Diversifying into other fields of insurance

2. Entering new markets- either new states or new countries

3. Acquisitions to expand business.


1. Slow economic growth rate might lead to declining business

2. Government regulations might affect adversely

3. Macroeconomic policies affect a lot.



1.Insurance Australia Group

2. QBE Insurance

3. Auto and General

4. Allianz Australia

5. Hollard Insurance

The brandguide table above concludes the Promina Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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