Chubb Corporation SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2278

SWOT analysis of Chubb Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. Chubb Corporation is one of the leading brands in the banking & financial services sector. The table below also lists the top Chubb Corporation competitors and elaborates Chubb Corporation segmentation, targeting, positioning & USP.

Chubb Corporation

Parent Company

Chubb Corporation

Category

Commercial and speciality Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Never Compromise Integrity

USP

Premier provider of executive protection insurance

Chubb Corporation STP

Segment

Property and Casual Insurance, Life Insurance,

Target Group

Individual and corporate customers, Retail businesses

Positioning

Exemplary service, underwriting expertise and high financial-strength ratings.

Chubb Corporation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chubb Corporation. Strengths are:

1. Over 120 offices located in nearly 30 countries
2. Chubb was on Chicago Business "Best Places to Work" list
3. Various Corporate social responsibility activities
4.  Huge capital spending on marketing

5. Diversified workforce with over 10,000+ employees

6.  The company maintains a very strong and well established supply chain

Weaknesses

Here are the weaknesses in the Chubb Corporation SWOT Analysis:

1.  Over reliance on the US market increases business risk
2. Not having a large international presence and Coverage available only in a few US states

Opportunities

Following are the Opportunities in Chubb Corporation SWOT Analysis:

1. Introduce more products in line with the changing needs of customers
2. Expanding into global markets
3.  The global outlook for the insurance market is positive

Threats

The threats in the SWOT Analysis of Chubb Corporation are as mentioned:

1.  Intense competition in the Insurance Market
2. The rise in incidents of fraud and defaults pose a threat to the insurance industry.

Chubb Corporation Competition

Competitors

Below are the top 3 Chubb Corporation competitors:

1.  New York Life
2. Prudential Life
3. AIG


The brandguide table above concludes the Chubb Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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