Chubb Corporation SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1908

SWOT Analysis of Chubb Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chubb Corporation

Parent Company

Chubb Corporation


Commercial and speciality Insurance


Banking & Financial Services

Tagline/ Slogan

Never Compromise Integrity


Premier provider of executive protection insurance

Chubb Corporation STP


Property and Casual Insurance, Life Insurance,

Target Group

Individual and corporate customers, Retail businesses


Exemplary service, underwriting expertise and high financial-strength ratings.

Chubb Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chubb Corporation :

1. Over 120 offices located in nearly 30 countries
2. Chubb was on Chicago Business "Best Places to Work" list
3. Various Corporate social responsibility activities
4.  Huge capital spending on marketing

5. Diversified workforce with over 10,000+ employees

6.  The company maintains a very strong and well established supply chain


1.  Over reliance on the US market increases business risk
2. Not having a large international presence and Coverage available only in a few US states


1. Introduce more products in line with the changing needs of customers
2. Expanding into global markets
3.  The global outlook for the insurance market is positive


1.  Intense competition in the Insurance Market
2. The rise in incidents of fraud and defaults pose a threat to the insurance industry.

Chubb Corporation Competition


Below are the 3 main Chubb Corporation competitors :

1.  New York Life
2. Prudential Life
3. AIG

The brandguide table above concludes the Chubb Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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