Esurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1995

SWOT analysis of Esurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. Esurance is one of the leading brands in the banking & financial services sector. The table below also lists the top Esurance competitors and elaborates Esurance segmentation, targeting, positioning & USP.

Esurance SWOT, Competitors, Marketing STP & Brand analysis Table
Esurance Analysis

Parent Company

Allstate Corporation

Category

Finance & Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Insurance for the modern world

USP

Raised by technology and majors in efficiency. Which saves us time and money

Esurance STP

Segment

Auto-Insurance

Target Group

Individual & passenger vehicles owners

Positioning

Operates solely through local independent agencies

Esurance SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Esurance. Strengths are:

1. Offering services to nearly 90 percent of the U.S. population in almost all states
2. Rated high on trust worthiness by customers
3. Esurance has more than 2,500 employees in many offices nationwide
4. Has been recognized by Fortune 500 for excellent financial performances

5. The company markets itself as an environment friendly company as compared to its competitors

Weaknesses

Here are the weaknesses in the Esurance SWOT Analysis:

1. Limited global marketing and awareness despite huge presence
2. Intense competition means limited market share

Opportunities

Following are the Opportunities in Esurance SWOT Analysis:

1. Creating innovative products and services
2. Expansion of non-life insurance
3. Expanding into further more number of countries

Threats

The threats in the SWOT Analysis of Esurance are as mentioned:

1. Dwindling profitability in the motor insurance sector
2. Highly competitive market
3. Continued erosion of market share.

Esurance Competition

Competitors

Below are the top 4 Esurance competitors:

1. AAMI
2. GIO
3. NRMA
4. Aviva Car Insurance

The brandguide table above concludes the Esurance SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Esurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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