Esurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2113

SWOT analysis of Esurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Esurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Esurance to benchmark its business & performance as compared to the competitors and industry. Esurance is one of the leading brands in the banking & financial services sector. The table below also lists the top Esurance competitors and elaborates Esurance market segmentation, target group, positioning & Unique Selling Proposition (USP).

Esurance SWOT, Competitors, Marketing STP & Brand analysis Table
Esurance Brand Analysis
Parent Company

Allstate Corporation


Finance & Insurance


Banking & Financial Services

Tagline/ Slogan

Insurance for the modern world


Raised by technology and majors in efficiency. Which saves us time and money

Esurance STP


Target Group

Individual & passenger vehicles owners


Operates solely through local independent agencies

Esurance SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Esurance. Strengths are:

1. Offering services to nearly 90 percent of the U.S. population in almost all states
2. Rated high on trust worthiness by customers
3. Esurance has more than 2,500 employees in many offices nationwide
4. Has been recognized by Fortune 500 for excellent financial performances

5. The company markets itself as an environment friendly company as compared to its competitors


Here are the weaknesses in the Esurance SWOT Analysis:

1. Limited global marketing and awareness despite huge presence
2. Intense competition means limited market share


Following are the Opportunities in Esurance SWOT Analysis:

1. Creating innovative products and services
2. Expansion of non-life insurance
3. Expanding into further more number of countries


The threats in the SWOT Analysis of Esurance are as mentioned:

1. Dwindling profitability in the motor insurance sector
2. Highly competitive market
3. Continued erosion of market share.

Esurance Competition

Below are the top 4 Esurance competitors:

2. GIO
4. Aviva Car Insurance

The brandguide table above concludes the Esurance SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Esurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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