GAINSCO SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 671

SWOT Analysis of GAINSCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Gainsco  Inc.,


Finance & Insurance



Tagline/ Slogan

Are you driven?


They understand the diverse needs of customers and provide appropriate financial services to achieve optimal customer satisfaction.




Target Group

Persons of age 20 or above and in the upper middle class or above income levels


Direct writer of personal insurance with auto, homeowners, personal excess liability and marine coverages

SWOT Analysis


1. Exceptional Quality Service and maintains a loyal customer base
2. Online payment options and uses advanced technology
3. Service excellence and commitment to the people in the community
4.  Operates through independent agents who are trustworthy and tailor the insurance policy to customer’s needs

5. Established in 1978 the company has strong creditability


1. Premium charged for the service which might not be affordable by all income groups
2. Undifferentiated products and services as compared to global players


1. Can leverage its credibility to include many new customers
2. More expansion through tie-ups
3. Can introduce more products to cater to a larger segment


1. Economic fluctuations and recessions
2. Increasingly aware and knowledgeable customer base, might be difficult to maintain loyalty as switching costs would be low
3. Competition from existing players and the increasing number of small players in the insurance industry



1. State Farm
2. Allstate
3. Allianz AG
4. American International Group

The table above concludes the GAINSCO SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to GAINSCO. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: