The Equitable Life Assurance Society SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 634

SWOT analysis of The Equitable Life Assurance Society analyses the brand/company with its strengths, weaknesses, opportunities & threats. The Equitable Life Assurance Society is one of the leading brands in the banking & financial services sector. The table below also lists the top The Equitable Life Assurance Society competitors and elaborates The Equitable Life Assurance Society segmentation, targeting, positioning & USP.

The Equitable Life Assurance Society SWOT, Competitors, Marketing STP & Brand analysis Table
The Equitable Life Assurance Society Brand Analysis
Parent Company

The Equitable Life Assurance Society

Category

Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

Recreating Value for Policy Holders

USP

Reducing risks leading to lower solvency capital requirements

The Equitable Life Assurance Society STP
Segment

Insurance, savings, investment and pensions company

Target Group

Individuals from all income groups

Positioning

Recreate policyholder value

The Equitable Life Assurance Society SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Equitable Life Assurance Society. Strengths are:

1. The world's oldest mutual insurer
2. Looks after the savings and investments for over 500,000 people and have strong funds under management.
3. Assets are a strong point for the company
4. Emphasis on sustainability, putting environment first

5. Integrated approach towards wealth management and banking

6. A strong legacy since its inception in 1762

Weaknesses

Here are the weaknesses in the The Equitable Life Assurance Society SWOT Analysis:

1. Low presence and penetration in emerging economies
2. Past issues like European investigation and other cases hurt the brand image

Opportunities

Following are the Opportunities in The Equitable Life Assurance Society SWOT Analysis:

1. High opportunity to grow in investment banking
2. Growth in internet banking will increase the customer base
3. Expansion in other countries

Threats

The threats in the SWOT Analysis of The Equitable Life Assurance Society are as mentioned:

1. Current macroeconomic scenario across the globe affecting the industry
2. Changes in economic policies will affect the group  significantly

The Equitable Life Assurance Society Competition
Competitors

Below are the top 4 The Equitable Life Assurance Society competitors:

1. AXA Group
2. MetLife
3. AIG
4. AON


The brandguide table above concludes the The Equitable Life Assurance Society SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Equitable Life Assurance Society. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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