The Equitable Life Assurance Society SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 362

SWOT Analysis of The Equitable Life Assurance Society with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Equitable Life Assurance Society

Parent Company

The Equitable Life Assurance Society


Financial Services



Tagline/ Slogan

Recreating Value for Policy Holders


Reducing risks leading to lower solvency capital requirements



Insurance, savings, investment and pensions company

Target Group

Individuals from all income groups


Recreate policyholder value

SWOT Analysis


1. The world's oldest mutual insurer
2. Looks after the savings and investments for over 500,000 people and have strong funds under management.
3. Assets are a strong point for the company
4. Emphasis on sustainability, putting environment first

5. Integrated approach towards wealth management and banking

6. A strong legacy since its inception in 1762


1. Low presence and penetration in emerging economies
2. Past issues like European investigation and other cases hurt the brand image


1. High opportunity to grow in investment banking
2. Growth in internet banking will increase the customer base
3. Expansion in other countries


1. Current macroeconomic scenario across the globe affecting the industry
2. Changes in economic policies will affect the group  significantly



1. AXA Group
2. MetLife
3. AIG
4. AON

The table above concludes the The Equitable Life Assurance Society SWOT analysis along with its marketing and brand parameters.


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