The Equitable Life Assurance Society SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 533

SWOT Analysis of The Equitable Life Assurance Society with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Equitable Life Assurance Society

Parent Company

The Equitable Life Assurance Society


Financial Services


Banking & Financial Services

Tagline/ Slogan

Recreating Value for Policy Holders


Reducing risks leading to lower solvency capital requirements

The Equitable Life Assurance Society STP


Insurance, savings, investment and pensions company

Target Group

Individuals from all income groups


Recreate policyholder value

The Equitable Life Assurance Society SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Equitable Life Assurance Society :

1. The world's oldest mutual insurer
2. Looks after the savings and investments for over 500,000 people and have strong funds under management.
3. Assets are a strong point for the company
4. Emphasis on sustainability, putting environment first

5. Integrated approach towards wealth management and banking

6. A strong legacy since its inception in 1762


1. Low presence and penetration in emerging economies
2. Past issues like European investigation and other cases hurt the brand image


1. High opportunity to grow in investment banking
2. Growth in internet banking will increase the customer base
3. Expansion in other countries


1. Current macroeconomic scenario across the globe affecting the industry
2. Changes in economic policies will affect the group  significantly

The Equitable Life Assurance Society Competition


Below are the 4 main The Equitable Life Assurance Society competitors :

1. AXA Group
2. MetLife
3. AIG
4. AON

The brandguide table above concludes the The Equitable Life Assurance Society SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to The Equitable Life Assurance Society. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: