Merchants Insurance Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 443

SWOT Analysis of Merchants Insurance Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Merchants Insurance Group

Parent Company

Merchants Insurance Company


Finance & Banking



Tagline/ Slogan

Earning your business everyday


variety of property and casualty insurance products for commercial and personal lines



Life insurance, health insurance, investment, and annuity

Target Group

Young and middle age in the upper middle class or above income levels


Outstanding service, competitive rates, personalized attention and a wide array of products

SWOT Analysis


1.  Merchants also sponsors an employee-based committee known as Colleagues in Action (CIA)
2. Merchants employs 300+ expert insurance professionals throughout its operating territories

3. Each of the Merchants companies are rated “A-” (Excellent) by the A.M. Best Company
4. Merchants Insurance Group supports a variety of charitable causes for organizations in the communities in which it does business

5. Its offerings include Personal and Commercial Insurance


1. Limited market share as compared to bigger players
2. Employee non-payment controversy in the past


1. Positive trends in the US healthcare sector would help Torchmark market its products effectively and fuel its revenue growth
2. Turnaround in US life insurance and pension market
3. Expanding healthcare business


1. Competitive pressures likely to intensify pressure on margins
2. Increased incidence of natural disasters testing claims paying ability
3.  Regulatory changes could affect financial strength and performance



1. PMI Group, Inc
2. AMBAC Financial Group
3. Radian Group Inc.

The table above concludes the Merchants Insurance Group SWOT analysis along with its marketing and brand parameters.


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