NFU Mutual SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1382

SWOT Analysis of NFU Mutual with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NFU Mutual

Parent Company

NFU Mutual Insurance Society Limited


Banking & Insurance



Tagline/ Slogan

It’s about time


A leading Insurance company in UK



Life, Motor and General Insurance

Target Group

Urban and Rural customers


Complete Insurance and financial solutions

SWOT Analysis


1.  It has over 3000 offices and over 5,000 staff and agents spread across the UK
2. Enjoys a close relationship with the National Farmers Union (NFU)
3. Strong presence in UK
4. NFU Mutual has strong financial solvency

5. Over 3500 people are employed in the organization

6. It has offerings like Life, General, Pensions and Investments


1. Limited market share as compared to the global leaders in the industry
2. Marketing effort very limited and has a great potential to reach to more people/businesses.


1. Work with the customer to understand their needs and through product innovation
2. Expansion through tie-ups and collaborations can enhance services
3. Can leverage its credibility to include many new customers


1. Competition from existing and new insurance players
2.  Entry of new NBFCs in the sector
3. Growing competition and lower profitability



1. Prudential Life Insurance
2. Liberty Mutual
3. Esurance

4. AON Inc

The table above concludes the NFU Mutual SWOT analysis along with its marketing and brand parameters.


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