PEMCO SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 531

SWOT Analysis of PEMCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

PEMCO Insurance Company





Tagline/ Slogan

We're A Lot Like You. A Little Different


owned by our customers – not stockholders – so we serve you



Auto, Home and Boat Insurance

Target Group

Middle and High income groups


local company dedicated to Northwest residents

SWOT Analysis


1.  PEMCO is the Northwest’s largest local personal-lines insurer, providing auto, home, boat, life insurance to general public.
2. PEMCO has earned several awards for its marketing campaigns
3. PEMCO has grown from premiums significantly
4. Diverse portfolio suiting the requirements of its customers


1.  Intense competition means limited market share
2.  The company is not well diverse in terms of geographic locations and hence exposed to geographic risks


1. .Geographical expansion – Europe market can be penetrated
2. Market penetration in Asian growth markets
3. The growing insurance market poses a great opportunity for the company to grow.


1. Financial services industry are hugely dependent on economic cycles and government regulations
2. Financial services industry are plagued by cases of fraud
3. Competition in the mortgage insurance industry may affect the earnings of the company.



1. Newyork Life Insurance
2. Globe Life Insurance
3. Prudential Life Insurance

The table above concludes the PEMCO SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to PEMCO. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: