PEMCO SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 531
Advertisements

SWOT Analysis of PEMCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PEMCO

Parent Company

PEMCO Insurance Company

Category

Finance

Sector

Insurance

Tagline/ Slogan

We're A Lot Like You. A Little Different

USP

owned by our customers – not stockholders – so we serve you

STP

Segment

Auto, Home and Boat Insurance

Target Group

Middle and High income groups

Positioning

local company dedicated to Northwest residents

SWOT Analysis

Strengths

1.  PEMCO is the Northwest’s largest local personal-lines insurer, providing auto, home, boat, life insurance to general public.
2. PEMCO has earned several awards for its marketing campaigns
3. PEMCO has grown from premiums significantly
4. Diverse portfolio suiting the requirements of its customers

Weaknesses

1.  Intense competition means limited market share
2.  The company is not well diverse in terms of geographic locations and hence exposed to geographic risks

Opportunities

1. .Geographical expansion – Europe market can be penetrated
2. Market penetration in Asian growth markets
3. The growing insurance market poses a great opportunity for the company to grow.

Threats

1. Financial services industry are hugely dependent on economic cycles and government regulations
2. Financial services industry are plagued by cases of fraud
3. Competition in the mortgage insurance industry may affect the earnings of the company.

Competition

Competitors

1. Newyork Life Insurance
2. Globe Life Insurance
3. Prudential Life Insurance


The table above concludes the PEMCO SWOT analysis along with its marketing and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to PEMCO. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: